Creating a Fashion Trend Board: A Guide for Fashion Designers

One question I often get asked is about the sources of my design inspiration. And honestly, the answers vary depending on the fashion market segment I'm designing for. If it's the fast-paced world of fast fashion, the starting points tend to be trend reports and designer fashion. Whereas for designer brands, the inspiration tends to be from non-fashion sources.

In this post, let’s take a look at some of my fave tips for creating your own fashion trend board.

If you’re excited to start designing and want to learn how to design fashion products from scratch, even with zero experience or drawing skills, join The Fashion Design Challenge. You’ll get tutorials, links for free software, templates and more to help you create profitable fashion designs. Click here to learn more >>>>

1. Finding Inspiration {as a commercial fashion brand}

For commercial brands (ie, not designer brands, but those selling to the mass market), the inspiration often comes from best-selling items from designer brands with a similar aesthetic. The key is to develop these ideas to match your style and your customers' preferences. For instance, if a lot of designers are producing large, bold-coloured ruffle skirts, you might adapt the concept of ruffle skirts to suit your brand, but of course tailoring it to your brands uniqueness. We NEVER want to copy another brand closely.

For a more practical (and usually, cost saving) approach, you update some of your previous bestsellers to introduce a bit of freshness for the upcoming season. By updating designs, patterns, or introducing new color palettes to these bestsellers, you can effectively bring a sense of freshness to your collection without the need for starting from scratch. Therefore, you might want to include some of your past bestsellers on your moodboard as a reminder of what your customer loves.  

2. Cultivating Originality {as a designer brand}

Designing high-fashion items that stand out in the crowd demands an out-of-the-box thinking approach, often requiring us to diverge from typical conventions. One such unconventional yet effective practice involves creating a mood board without any fashion items. At first, this may seem counterintuitive - after all, you are designing clothing - but there's a solid reasoning behind this technique. The premise lies in the belief that existing fashion items, when used as references, could inadvertently restrict your creativity. They might subconsciously guide your designs towards prevailing styles and trends, thereby limiting the scope of true innovation.

Instead, by removing clothing from the inspiration palette altogether, you're left with a blank canvas that challenges you to push the boundaries of your creative capacity. Designers often turn to elements unrelated to fashion, such as nature or art, for their inspirations. This approach allows for an infusion of fresh, innovative ideas into the design process, translating into creations that are truly unique and forward-thinking.

For instance, in the development of my latest design ideas (below), I used the assistance of AI and took references from the realms of space travel and futuristic cities. This approach unleashed a wave of avant-garde design concepts, unconfined by the standard fashion items.

3. Creating a Mood Board

The question now is, "What do I include on my mood boards if not fashion items?" The answer is simple: whatever inspires you. It could be travel, art, architecture, or even rock formations (I literally did a collection based on this in 2010!). Inspiration has no boundaries. A clear colour palette is a vital component of your mood board. This palette will guide your fabric choices, prints, and promotional materials. A 'colour standard' is also essential, which could be a Pantone code or a fabric swatch, ensuring your items match perfectly.

If you want to follow trends, there are many publications and websites out there which you can use. WGSN is the one I most commonly see being used by commercial fashion brands, but it is expensive, so you might want to look at cheaper alternatives and only buy category specific publications. Or for a free option, Pinterest can be a great place to start.

In The Fashion Design Challenge, there’s training on how to identify trends for free. Plus you’ll get my template for creating a moodboard online with easy to use free graphic design software.

You don’t have to create a digital moodboard or something fancy. The purpose of this is to inspire YOU, so if you prefer cutting pictures out of magazines old school style - go for it!

4. The Process of Assembling a Trend Board

The process begins with primary research, which involves capturing photos of inspiring elements, ideally yourself going out IRL! Then comes secondary research, looking for related ideas in books, magazines or online and conducting trend research. This process often leads to one 'iconic' image that summarises the collection effectively. But it doesn’t have to, it could be a collection of images.

Pinterest is an amazing resource for gathering images, creating collections and essentially creating a huge moodboard. I’ll usually create a board on Pinterest with some ideas and then choose the best images to take over to Canva and create my final moodboard with.

5. Utilising Your Mood Board

Having a completed mood board can greatly simplify the design process, providing a tangible reference point that can guide you from start to finish. It forms a visual palette, an amalgamation of your creative vision which assists in making key decisions. For instance, when it comes to approving colours for your project, instead of trying to recall an abstract concept or idea, you can simply refer back to the mood board.

Creating your mood board is not just about communicating your ideas but also about fostering cohesion within your collection. It plays a critical role in ensuring the aesthetic and thematic direction remains consistent and creates a fashion range that will look great when photographed, sold and worn together. You can share the moodboard with others that you work with and by providing a common reference point, it minimises misunderstandings and encourages a unified approach towards achieving the project goals.

Creating a mood board is one of the most enjoyable and creative aspects of running a fashion business. If you're looking to take your mood board creations from the drawing board to reality, I invite you to join my free masterclass 'How to Get Your Fashion Ideas Produced'. This masterclass will equip you with the skills to transform your mood boards into a real-life collection. Click here to join the masterclass and start bringing your fashion ideas to life!

How Can You KNOW Your Fashion Designs Will Sell?

Say goodbye to stress, uncertainty, and sleepless nights worrying about unsold inventory in your fashion business.

If you’ve ever wondered how you can be sure your fashion designs will sell, then this video is for you! I explain my 3-step VSP Launch Method, works wonders for both new and established brands, helping you minimise risks and boost your confidence.

Enjoy watching! Vicki

✨ ✨ ✨ Got questions or need more information? Contact me via the form below or contact@thefashionbusinesscoach.com

👉 https://thefashionbusinesscoach.com/contact

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Fashion Marketing Idea; Live Online Shopping Events

Live Sales Events remain a largely untapped resource within the fashion industry - and it's time to change that! These events are incredibly effective for making more fashion sales and increasing your brand's visibility.

In this video, I'll reveal the immense potential of Live Sales Events, provide tips on gaining confidence to go live, and explain how the advantages of hosting a live event extend far beyond the day itself.

Enjoy watching! Vicki

✨ ✨ ✨ Learn about the live ‘How to Host Your Live Online Shopping Event’ Workshop here;

👉 https://thefashionbusinesscoach.thrivecart.com/live-online-shopping-event-workshop/

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

You Need THIS in Your Fashion Marketing Strategy in 2023

In this video I share a key strategy that’s been working for me and my clients so far in 2023, plus how you can use it! Watch the video to find out what it is and how you can easily implement this strategy in your fashion business.

✨ ✨ ✨ Learn about working with me here:

👉 https://thefashionbusinesscoach.com/contact

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Find Fashion Influencers Who Accept Product Payment

Want to get more exposure for your fashion brand, but can’t afford to do paid advertising? Then influencer marketing is definitely worth considering! Influencers can help you to reach a wider audience, get great images for your brand and help to build buyer trust. But where can you find influencers?

In this excerpt from my course Q+A with guest expert Stefan from Social Cat, we learn about the different ways you can find influencers who are willing to accept products as payment.

For those of you looking for some help with getting influencer matches, I've partnered with Stefan to get you 25% off your first month of Social Cat.

👉 Learn more about Social Cat and the discount will be applied automatically;

https://thesocialcat.com/brands?promo=FASHION25

Yes, this is an affiliate link meaning that I may earn a commission at no extra cost to you if you join social cat - this kind of partnership helps me to get more guest experts and more content for you. Rest assured, I only partner with companies that I would be happy to use myself!

👉 Want to learn how to make more fashion sales? Follow the link below for all the details about The Fashion Marketing Course:

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching! Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

What To Do If You Have Website Traffic But No Sales

Are you getting website traffic but no sales for your fashion brand? It can be frustrating to see all those visitors on your website but still not see any conversions. If you're driving the right traffic, figuring out what's stopping these potential customers from making a purchase can feel like solving a mystery with few clues.

In this free video, I share some insights on how to turn those visitors into customers. There are a number of factors that play a part in a customer's decision to make a purchase and it's not just about marketing and posting Instagram reels. I will cover a holistic approach to understanding what's stopping your visitors from buying, and how you can fix it.

👉 Want to learn how to make more fashion sales? Follow the link below for all the details about The Fashion Marketing Course:

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching! Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Top 5 Fashion Marketing Tips to Attract Loyal Customers

In today’s fashion industry, so many apparel brands pop up every day and consumers are spoilt for choice. The problem then becomes how to market your fashion brand to attract loyal customers.

In this post, I share a few of my favourite tips for fashion marketing that will attract customers to your brand and keep them coming back.

These tips are perfect for any brand, whether you’re an established fashion business or a new fashion entrepreneur. You can also pull most of these tips off regardless of your marketing budget.

Here’s a deeper look at how to attract loyal customers to your fashion business:

5 Tips For Attracting Loyal Customers To Your Fashion Brand

Most new fashion entrepreneurs say they struggle with getting customers virtually. Either attracting new website visitors, converting them into customers, or acquiring new customers through social media platforms.

These tips ought to be helpful to newbie fashion business owners.

1. Focus On Your Customers’ Needs

You’ll need to think deeply about your customers when marketing your brand.

Making sales and attracting loyal customers has a lot more to do with psychology than we think. You’ll need to tap into their emotions and make a connection with them. 

It’s therefore crucial that you know who your customers are, or will be if you’re just starting out. Then, learn their needs, and when you finally get to promoting your brand, tell your customers what you intend to do for them.

Here are points you can consider:

●      How will your product help them? Be clear on the benefits your product has on your customers when marketing if you want to attract more of them.

●      Avoid overpromoting your business and let the quality of your products earn you more customers. Research shows that 65% of users in the US and UK do not trust advertisements as much as they trust social proof.

●      Consider other interests your customers may have that are related to your clothing line and create blog posts, videos, podcasts, and other content that will add value to them.

People are much more inclined to click on something that provides a solution to a problem they've been having. For instance, if you’re selling activewear apparel, you can create other fitness-related content such as nutrition for working out, or workout routines —something your customers would find useful.

If you’re not sure what information you’ll need to gather about your audience, this post can help.

2. Use Targeted Marketing Tactics

Marketing options are vast, both paid and unpaid, including your website, emails, and social media platforms. While you can try a little bit of each, it’s not always an effective way to attract loyal customers.

For instance, if social media marketing is not working for your brand, perhaps it’s time to explore more targeted marketing tactics such as email and SMS marketing. Similarly, if social media marketing works, you can choose the best-performing platforms and prioritise them.

I advise fashion brands to choose at least two marketing methods for a start and maximise them. Some effective marketing ideas include;

●      Optimizing your website SEO to appear in more organic searches

●      Use the Pinterest search engine/social media platform: a minimally utilised marketing tool.

●      Referral marketing. This is especially effective for building loyalty among your customers since people trust people they already know.

●      Posting guest blogs on other websites

●      Brand partnerships and influencer marketing

●      Email and SMS marketing

●      Pitching to the press and being featured (one of my favourite marketing methods - it’s free and gives your brand credibility)

●      Event marketing, both online and offline.

●      Social media and website paid advertising

Social media is the most familiar method for most fashion brands, so you’ve probably tried it.

However, if you’ve not had success with it, you can always try The Fashion Sales Kit, which has 90 days and beyond of content ideas for your brand.

3. Monitor Your Customers’ Buying Journey

To attract loyal customers, you’ll need to be a part of their buying journey, right from when they get introduced to your fashion brand until they become repeat customers.

For this, you’ll need to keep track of your marketing data, and carefully guide your customers down your sales funnel. The early stages of promotion are the most difficult as customers need to interact with your brand multiple times before making a purchase.

Therefore, with platforms such as social media, you’ll need to put more effort toward attracting an audience, getting them interested in your brand, and consequently turning them into loyal customers.

Statistics have it that most of your followers won’t see your posts online due to social media algorithms. I have specific steps I follow for this process, which I call the A.C.E.S method.

Data and algorithms can sound scary, but actually they can be really simple when you know what to look for! If you want to learn more about these and the A.C.E.S method, you can click here for The Fashion Marketing Course which teaches all this and more.

The best thing about this method is it helps you build a community of ‘raving fans’; a concept created by Ken Blanchard. This refers to when customers love a brand so much, they can’t stop telling people about it.

4. Automation Marketing

So many affordable marketing tools exist out there that can automate some of your repetitive marketing efforts.

Take email and social media marketing for example. You could take a vacation and be away from your computer but still, have your fashion business gain more customers.

With automated email triggers, personalisation, and audience segmentation, your subscribers can receive periodic promotional emails from you automatically and place orders on your site without you lifting a finger. That’s the power of automation.

Automation ensures consistency in your interactions with your customers, keeping your fashion business and brand name in their minds. Despite the competition that exists in the fashion industry, you’d still be able to turn your brand into a fashion powerhouse with the right marketing combination.

 5. Offer Financial Incentives

This may be a short-term way to attract customers, but it helps introduce new buyers to your business, making them feel like a part of your fashion community.

Everyone loves a good incentive, and you can structure it in any way that fits customers, regardless of their place in their buying journey. Discounts, coupons, free shipping, you name it.

For instance, you can reward repeat customers with discounts to build loyalty, or you could offer free shipping for first-time customers as a welcome gift and to encourage them to try the brand for the first time.

A word of warning here though – don’t be discounting all the time! It can lead to problems down the road and make it difficult for you to sell at full price.

Ready To Up Your Marketing Game?

Building a loyal customer base around any fashion brand can be daunting. And as discussed, it may also sound like a lot of work. Well, it is—attracting customers to your fashion brand takes work.

However, when you eventually built yourself a loyal customer base and have repeat customers, chances are you’ll keep them as long as your brand exists. Because once customers become loyal to your brand, most remain loyal for years and sometimes even for life.

If you’re ready to uplevel your marketing, I invite you to check out The Fashion Marketing Course and see how my step-by-step training can help your brand.

Why Successful Fashion Brands Track Their Data

If you want to grow your clothing business, make more sales and increase your profits, you're going to want to be tracking data on the regular!

In this video I explain the shifts that happened when I started doing this, what I tracked and how you can do it too!

Want my help with creating your marketing and sales strategy?

Email contact@thefashionbusinesscoach.com or send me a message via the link below;

👉 https://thefashionbusinesscoach.com/contact

Or check out The Fashion Marketing Course, which takes you through marketing and selling your brand step-by-step; 👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching! Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Scale Your Clothing Brand in 2023: Top Three Tips

New fashion entrepreneurs, here’s another one for you!

If you’ve already launched your business and you’re looking for a push, read on to find my top three tips to grow your fashion brand in 2023.  

Top 3 Strategies To Grow Your Fashion Brand

A large volume of the information you find out there will recommend textbook tips on how to grow your fashion brand. While this information may be helpful, it may not work for your specific needs.

That’s why I wrote this post. To give you practical fashion business advice, one fashion designer to another.

Here are a few proven ways you can grow your clothing brand in 2023:

1. Numbers are sexy!

Yes, you read that right; numbers & data. You must learn how to love them if you want to grow your fashion brand. I know it sounds dull and okay, maybe not so “fashionable”, but knowing and understanding your numbers will make a world of difference.

Here’s the good news, to get you motivated.

Almost all the data you need is readily available and free. You just need to dig a little, sift through and take the time to read and analyse. When you do, you’ll find that these numbers are very telling, and the stories they tell can make or break your business!

Here’s what your data will tell you:

●      Which products or styles are fast-moving and which ones are taking their time on your shelves

●      Which promotions gave your brand the most traction and which ones did not

●      If your email marketing messages are getting your customers to click on that buy button

●      The engagement rate of your social media community (aka, how much people care about what you’re doing!)

Sometimes, data will also explain something that you do not quite understand.

For instance, there might be a style that you absolutely love but is not selling. Or a marketing channel you're convinced is the right choice, but your customers are simply not engaging with you there.  

In a nutshell, understanding your numbers points you in the right direction. As an entrepreneur, that knowledge will help you make more intelligent choices regarding where to take your brand next - instead of simply "winging it " based on your gut feel.

Numbers not your thing? You’re not alone! This is something that I help clients with all the time! Click here to get in touch and find out how.

2. Do NOT neglect your website

Great product, check. Curated visual content, check. Engaging social media strategy, check. All good, but hey, don’t stop there.

Do not make the mistake of underestimating the power of your website. I see a lot of entrepreneurs who forget that the most important purpose of a website is to sell. With that in mind, the question is: how do you convert your website visitors to actual buyers?  

Here’s how:

●      Design your site for selling: Your products should be front and center, the photographs should be crisp and clear and all the information should be readily available.

Make it visually appealing. Use other colourways, a sizing chart, and maybe even recommended pairings. The key is to put yourself in a buyer’s shoes and think about the information they would want to see. 

●      Make the buyer’s experience easy and enjoyable: Make sure your call-to-action buttons are visible and functional.

Also, payment gateways should be simple, with no complicated forms to fill up. And be transparent about shipping costs. You know how frustrating it is when there are surprises or hidden costs right after you check out.

Remember that a beautiful website is nice, but a customer-friendly website will make the visitors click on buy.

3. Automate it

As a business owner, I know firsthand that managing time and juggling multiple tasks is an everyday thing. Automation helps streamline my schedule and organise tasks effectively. It gives me space to focus on the more strategic and critical responsibilities of a leader.

You can do it too. If it seems too complicated, take small steps until you build a whole automated system.

For example, instead of creating and posting social media content daily that takes up maybe an hour of your time, why not dedicate 2-3 hours a month to planning and developing your social feed for the next week?

Then take another 2-3 hours to create your email marketing messages too. After that, automate everything and move on to your next tasks. Maybe do a factory visit, meet a new supplier, or a potential collaborator.

Another thing that I appreciate the most about automation is it delivers my brand message on time when I schedule it to. That is critical for me or any global brand, for that matter.

With automation, you can work around the time differences and make your clients feel you are present and responsive, no matter where they are in the world. And that kind of message is always good for your brand, don't you agree?

Ready To Take Your Fashion Brand To the Next Level?

Everything you need to know is in your data. Therefore, tracking your performance should be top of the list if you want to grow your fashion brand.

That said, you’ll need to put extra effort into your product pages to make sure your customers have the best experience with your website. Automation will save you lots of time with repetitive tasks. 

Hopefully, these three tips help you take your clothing business into bigger markets.

Liked what you’ve read and want more? Let’s get together and talk about taking your business further, click here to get in touch and find out about how we can work together.

Starting a Fashion Brand in 2023: 4 Tips for New Entrepreneurs

Looking to start a fashion brand in 2023? You’re in the right place! Having been there myself, I can tell you that fashion is a fun industry to work in, and starting your clothing brand can be a rewarding career.

But don’t take my word for it. Statistics have it that the global fashion apparel industry raked in $1.53 trillion in revenue in 2022, and is projected to increase to $2 trillion by 2027. This is how lucrative the apparel market is.

So if you’re thinking of starting your fashion brand in 2023, I couldn’t be more excited for you.

But starting a fashion brand isn’t without its challenges - especially if you’re doing it alone. But it can be done, even without industry experience.  

Prefer to learn in video form? Click here to register free for my Fashion Startup Masterclass.

Top 4 Tips To Start Your Fashion Brand

When I started my first fashion business in 2010, I ran into some roadblocks. It took me a long time to get traction and see success. I learnt the hard way how to nail it and get my business out there and stocked in shops around the world. It wasn’t easy getting my first international sales; it took me a long time

Sound disheartening? Don’t worry, you’re here to steal my strategies so you won’t have to do it the hard way.

From that experience, I developed this strategy so that my subsequent businesses and people like yourself, who are brand new, can fast-track success and avoid a lot of the mistakes that I made the first time around.

Here are my 4 top tips for launching a fashion brand for 2023. Are you ready? Let’s get into it.

1. Be specific about who you are designing products for

Starting a fashion brand means you’ll need to consider who exactly you’re designing the product for. Don't just say “I want to start a swim brand”. Fine, that can be a starting point. However, there are so many swimwear brands out there and you need to figure out who specifically is going to buy your swimwear.

Some questions you could ask yourself include:

●      Is it swimwear for beach parties?

●      Is it swimwear for performance swimmers?

●      Is it swimwear to top up your tan in Ibiza?

●      Who exactly is buying your swimwear and why?

Dive into this and focus on it because it's going to make most aspects of your business so much easier, including your decision-making process, and most importantly your sales and marketing. So please don't skip this step! I know it's tempting.

It may not be the most exciting thing to start with, but it's so valuable to the success of your fashion brand. Here’s how I know.

I made that mistake the first time around when I started my fashion brand. When I fixed it and got specific, my business and sales quickly turned around. Instead of struggling to try to sell to everyone, I became known for something, not only by customers but also by boutiques and magazines that featured me.

Spend some time on this and you’ll see how defining your niche is a strong foundation for the rest of your business. Trust me when I say it's going to make your decision-making so much easier!

2. Think about your pricing

Don't just rely on factory costs to dictate your pricing when starting a fashion brand. You want to make sure that the price at the end is something your customers can afford.

So you need to ask yourself:

●      Is my fashion brand targeting buyers on a budget?

●      Are my prices middle-of-the-road, or

●      Am I a high-end designer?

Where do you want to fall within this whole pricing thing?

Think about that and then find a suitable supplier. If you're selling a budget-friendly product, you're going to have a factory that is known for speed and perhaps not so much for high quality.

If you go with luxury pricing, you're going to need a factory that produces top-quality work, spends a lot of time on production, and invests a lot of care, detail, and attention into their products. So make sure that the factory is aligned with the final product and pricing that you're aiming for.

There's no “one factory fits all” type solution. It would be difficult to recommend a factory to someone just knowing that they make swimwear. You’ll need to think deeply about what you want from a factory before you can start looking for one.

Finding a factory and pricing are two of the biggest concerns new fashion entrepreneurs have when starting a brand; that’s why I created my step-by step guide to navigating this process (and actually, the whole process from zero to launch and sales!) in The Fashion Startup Online Course.

3. Be actively involved in managing the factory

When you’re starting your clothing brand, you can’t magically expect your factory to make everything perfectly. It’s your responsibility to actively manage your factory.

That starts with communicating your products in detail. When I say detail, I mean... detail. Take the fabric for example.You’ll need to be specific about every detail, down to the percentages of the fibers, what stitch details are going to be used to construct it and how heavy it is.

When you hear “horror stories” of manufacturing from fashion brand owners, they’re mostly due to a communication breakdown.

For instance, if someone just tells a factory: “make me a triangle bikini” it may be confusing since there are so many triangle bikinis out there. They may end up making one you didn’t want.

So you’ll have to specify, for instance, in this case, which kind of triangle bikini you want, which colour, and every other little detail that may seem obvious.

Plus, don’t forget about the sizing too – there’s no such thing as a standard size!

All these different details matter and make a world of difference when working with your factory, so make sure you're being hyper-specific.

4. Make sure you stay on top of every detail

Starting a clothing brand also means staying on top of every detail. This means that you’ll need to track every progress and ask questions whenever necessary. For instance, how the production is going, when things are going to be delivered, and so on.

Make sure you keep checking in. This shouldn't be something you hand over to the factory and you leave them to their own devices. That's how things go badly wrong.

I realised this later than I should, when I was producing products for my brand. Factories aren't always working with our best interests in mind. They work with numerous brands and are often just looking to tick “complete” on their production flow. They just want to make sure that it's finished so they can get paid.

There's only a handful of honest factories out there, and if you're one of them reading this, I'm sorry, but this is often the case. They don't care about the nitty-gritty or your customers — at least not as much as you do.

They will not worry about every little detail, especially if you, the business owner, aren't as worried either. Which makes it your duty to stay on top of it all.

Time to take a leap and start your fashion brand

I know thinking about all the work behind starting a fashion brand can sound a bit scary or out of your reach, but I promise it’s not. You just need to take things step-by-step. If you'd like to learn more about how to start a fashion brand in 2023, I'd love to invite you to join me in my free masterclass.

If you've been following me for a while, you'll know that I've had similar masterclasses in the past. This one's revamped for 2023 so that we can make sure we're doing what's currently working in the industry.

It’s my mission to make your fashion journey easy, so I hope to see you launching a successful fashion brand next year! Hope to see you in the free class! Click here to register for free.

Black Friday Promotion Ideas for Fashion

Are you a fashion brand wanting to take part in Black Friday, but not sure which kind of promotion would be best? Then this video is for you. I’ll be covering 2 of my favourite types of promotions that you could try!

Plus, I’ll explain my favourite way of increasing profits in your business

Want my help with creating your marketing and sales strategy?

Email contact@thefashionbusinesscoach.com or send me a message via the link below; https://thefashionbusinesscoach.com/contact

Thanks for watching! Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Should I Do A Black Friday Promotion?

Are you a fashion business thinking of running a Black Friday promo? If yes, there's a few things you need to know. In this video, I cover 3 tips to help you decide if you should do a Black Friday promo and if so, the most important thing you need to consider when creating your offer.

Want my help with creating your marketing and sales strategy?

Email contact@thefashionbusinesscoach.com or send me a message via the link below; https://thefashionbusinesscoach.com/contact

Thanks for watching! Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Launch a Sustainable Fashion Brand; Guest Interview

Are you thinking of, in the middle of, or just plain scared of launching a fashion brand? If so, I have just the thing to help you!

A while back, I interviewed Joy, Founder of Sustainable Activewear Brand We Are Everybody, and she shared her journey from working in finance to launching her first collection.

In the interview we covered;

👉 Finding her unique angle of sustainability and promoting it

👉 Building a pre-launch audience

👉 Advice for new fashion entrepreneurs

Want to learn more about launching a sustainable clothing brand? Register for my free Sustainable Fashion Masterclass here;

👉https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Shop Joy’s brand Everybody (formerly Evana) here;

👉 https://weareeverybody.com.au

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Start a Fashion Brand on a Small Budget

How to start a clothing business with a small budget - I get asked this all the time! In this short video expert I’m sharing the method that I used to start a fashion brand on a shoestring budget and why it’s so powerful.

Want to learn more about the pre-sale method?

Check out Sales to Launch - a step by step mini-course showing exactly how you can make it work for your business.

👉 https://thefashionbusinesscoachlearn.com/sales-to-launch-offer

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Roadmap to Selling Fashion Online in as Little as 30 Days

Wanting to make more sales of your fashion products? I've been analysing successful fashion brands to see how they are marketing their fashion brand and learn what's working right now. And now I'm sharing all that info with you!

In this Mini-Masterclass I'm sharing why you don't need a big audience to have a profitable brand and what you need instead.

Interested in learning even more?

Learn more about The Fashion Marketing Course and join here;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Got questions on how the course works? Email contact@thefashionbusinesscoach.com or follow the link for my contact form;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

Vicki

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Marketing Secrets of Successful Fashion Brands

I've spent months analysing successful fashion brands vs those who aren't doing so well and today I'm sharing the key thing that separates them.

Plus, I'm sharing a common mistake that a lot of the unsuccessful brands are making, so you can avoid making the same mistake!

To be sure I was right, I even tried this strategy out on a brand new account to test out my theory - because I don't want you to be my guinea pigs! - and made my first 8 sales with just 320 followers and in just a couple of weeks.

Stay tuned for the ‘Your Step-by-Step Roadmap to Selling Fashion Online in as Little as 30 Days’ Mini-Masterclass which is available here on the blog from June 28th.

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

New Instagram Reels Feature + How to Use Reels for Fashion Brands

New Instagram Reels feature alert! It’s such a huge time saver, so I’m really excited to share it with you! In this video I’m explaining what it is and how you can use it to make super fast Reels on Instagram, for your fashion brand.

Plus, to help you make Reels that have an impact for your fashion brand, I also have a new free download with 5 Easy Reels Ideas, plus tips for Reels success.

Register free to download it, here;

👉 https://thefashionbusinesscoachlearn.com/easy-reels-ideas

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Website Legal Considerations for Fashion Brands

If you’ve got a webpage for your fashion line - even if you’re not selling products yet - you need to have legal pages published.

In this excerpt from my live with US Attorney Natalie Puglisi, we talk about why legal considerations are important from day 1 and we discuss some of the laws you need to be aware of.

I love Natalie’s clear approach to law for small business owners (don’t you hate it when people use jargon that goes right over your head?! Natalie is not that person!), so I’ve become an affiliate for her legal templates, which includes the privacy policy that we were talking about today.

👉 Click here for Natalie’s template shop. Aff*

Plus here are a couple of her free resources;

👉 Free legal Masterclass;

https://www.nataliepuglisi.com/free-masterclass-sign-up

👉 The Legal Babe Podcast

https://podcasts.apple.com/us/podcast/the-legal-babe-podcast/id1530419585

Thanks for watching!

* If you make a purchase through this link, I may get a commission which helps me to keep providing free content. Rest assured that I only share products that I truly believe in and would use myself.

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

What We Can Learn From House Of Gucci; Interview with Sara Gay Forden

I interviewed House of Gucci author Sara Gay Forden about the book, luxury fashion and what designers can learn from Gucci.

Sara shared her insight on Gucci as a mega luxury brand, it’s history, and what we can learn from it as designers as we pursue our dreams of launching and scaling.

We covered a lot of GOLD in this, thank you Sara for being so generous with your knowledge!

👉 Sara’s Website for More Book Talks and Events:

https://www.saragayforden.com/calendar

👉 Get your copy of House of Gucci:

https://www.harpercollins.com/products/the-house-of-gucci-movie-tie-in-sara-gay-forden?variant=39632069558306

Implement what you have learned in this LIVE and check out The Fashion Marketing Course, which teaches social media strategy, getting featured in the press, tracking data to improve your brand growth and more;

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

5 Sustainable Fashion Swaps for Fashion Brands

Trying to make your fashion brand more sustainable? Great! In this video I'm sharing 5 tips for making your clothing business more sustainable and spoiler alert….none of the tips related to your product! Learn what they are in this video.

🎉 FREE Masterclass 🎉 How to Start A Sustainable Fashion Brand. Register for free here;

➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.