Hi, I’m vicki 👋

I help fashion brand founders turn big ideas into thriving businesses – without the stress, confusion or guesswork.

If you’re here, I’m guessing you’ve got a vision for your brand. Maybe you’ve been dreaming about launching for a while, or you’ve already started but things aren’t quite flowing the way you hoped. You’ve got the creativity. You’ve got the passion. But bringing it all together into a profitable fashion business? That part can feel…a bit overwhelming.

I know exactly how that feels.

When I launched my own brand, I spent hours (and honestly, years) piecing together advice from all over the internet. I was desperate for straight-talking guidance that actually made sense for the fashion industry – but it just didn’t exist. That gap in the market is what inspired me to create The Fashion Business Coach back in 2016.

By that point, I already had over a decade of industry experience under my belt – working on everything from design and development to manufacturing, marketing, and scaling. Since then, I’ve helped hundreds of founders launch and grow their brands, from niche passion projects to globally recognised e-commerce businesses.

But here’s the thing I really want you to know: You don’t have to figure it all out on your own.

That’s why I created resources like The Fashion Startup Online Course and the Accelerator Support Community – so you can get clear, practical, step-by-step support from someone who’s been there and knows what works.

You’ll also find a lot of free content on the site too, and if you want to see the kind of results my clients have achieved, have a scroll through the reviews and portfolio pages.

So whether you're navigating your first production run, trying to price your collection properly, or wondering how to actually make sales – I’ve got you.

Because building a fashion brand shouldn’t feel like a constant uphill battle. You can have a business that works for you – and I’d love to help you make that happen.