FULFIL YOUR DREAM
HOW TO START A SUCCESSFUL FASHION BRAND......
…..Even if you're brand new to the industry
HERE’S THE THING…
Your Fashion Brand Ain’t Gonna Start Itself
Maybe you're getting nowhere fast because:
❌ You're procrastinating because you don't have a clue where to start
❌ You worry about whether this whole fashion thing is actually a good idea
❌ You can't stop thinking "what if I don't make any sales"
❌ You believe it's impossible for brands to get noticed for free these days. (spoiler, it’s not, keep scrollin’ for proof!)
❌ You thought that starting a fashion brand would be easy, but after Googling for hours, you still can't find a clear path to success and rather than answering questions, it's just added more to your list.
You want to get your fashion brand off the ground, but you're overwhelmed with where to start.
The problem? You just keep piecing together free “expert” strategies. Good ‘ol Google is full of so much conflicting information and varying strategies that it's no wonder you’re confused AF and don’t know where to start.
And let’s be honest, even if everything Google said is absolutely right, this is exhausting and massively slowing down your progress.
>>> Wouldn’t it be great to have a tried and proven process to follow?
Imagine having a customisable process that’s repeatedly shown results through…
➡️ A step-by-step action plan so you have the confidence and knowledge to move forward every day with clarity.
➡️ Tools and processes to manage a factory and take control of production, instead of being taken advantage of as a newbie.
➡️ Systems to validate your ideas so you can know your collection will sell before spending money on production (so you never wonder 'will I even sell anything')
➡️ Marketing strategies to get noticed, even as a new designer without an advertising budget or a million followers. Or even a thousand.
➡️ A customisable approach that fits into your current lifestyle, budget and experience level (zero experience is A-ok too!)
What all this actually translates into…
→ Your very own fashion brand you love ❤️🔥
INTRODUCING
THE FASHION STARTUP ONLINE COURSE + ACCELERATOR
Ready to stop second-guessing every step of your fashion brand journey and actually get moving? This program is your all-in-one launchpad for turning that dream brand in your head into a real-life, thriving business.
It’s part course, part coaching, part hype squad – and 100% designed to get you results. You’ll get lifetime access to my signature Fashion Startup Course (hello, clarity and direction 👋), plus six whole months inside the Accelerator Support Community – think live coaching calls, answers to your burning questions, feedback that actually helps, and a crew of founders who get it.
If you've been spinning your wheels trying to piece it all together alone, this is your sign to plug into expert guidance and serious momentum. Let’s gooo 🚀
By JOINING You Will…
✅ Launch your brand using a proven step-by-step framework (and stop wondering “what do I do next?”)
✅ Find a unique business model that suits your preferences and budget (remember the choose-your-own-adventure books? Just like that - but a fashion course!)
✅ Feel natural and at ease communicating with suppliers for the best quality and pricing.
✅ Validate ideas and assess the sell-ability of designs so you don’t waste time and money on collections that won’t sell.
✅ Create a strategic marketing plan that converts followers into buyers (without needing an influencer amount of followers or a huge budget).
✅ Design a collection that you’re confident will be profitable.
✅ Successfully manage the logistics, production and factory process.
✅ Enjoy watching your dream come to life while making sales.
Inside this hands-on, support-packed program, you’ll get:
🔥 The Fashion Startup Online Course (Lifetime Access!)
8 action-driven video modules that take you through the entire process of launching a brand, step-by-step. From the first spark of an idea to designing your range, sourcing fabrics, working with factories, and marketing your brand - it’s all covered.
And because I'm allll about getting you moving forwards and making progress, you’ll also get actionable downloads and cheat sheets to help you implement things faster than ever before.
🔥 6x Group Hot Seat Coaching Sessions
These intimate group sessions are perfect for when you’ve got a meatier "let’s-talk-this-through" question to dig into. Replays? Always. Lost in the crowd? Never - every participant is guaranteed to have a question answered.
🔥 6 months of Q+A Support From Me, Your Fashion Business Coach
Got questions? I’ve got answers. With over 20 years of experience launching and building fashion brands, I’ll be right there in your pocket (okay, in the support group) when you need me. Think of me as your secret weapon for all those “what do I do now?” moments. Just drop your question in our community and twice a week I’ll be in there answering.
And yes, 20 years does make me feel hella old 🤣
🔥 6 months of Accelerator Support Community Access
Think of this as your backstage pass to a community of like-minded fashion founders. Make friends, find collaborators, and share your wins in a space designed to help you build your brand AND your network.
🔥 6 months of Accountability Support
If procrastination has been holding you back, this was created just for you! I'll help you to break down your to-do list into manageable chunks and will check in on the regular to make sure you're hitting those goals 💪
REVIEW >>>
REVIEW >>>
"After my disappointing experience with a manufacturer, I was feeling lost and defeated until I discovered Vicki's Fashion Business Online Course. This course was truly a game changer for me! I decided to give it another try, working on my issues little by little, and building my confidence along the way. I was happy to discover that this course is very comprehensive, similar to a college-level program, and is suitable for individuals interested in starting a fashion business, even without a degree.
The step-by-step approach in the course helped me to learn the process of working with factories and customers, and the easy-to-follow formula was a life saver! It allowed me to understand the complexities of the manufacturing process without feeling overwhelmed. What's even better is that the course includes multiple editable workbooks and Q&A sessions, which made tracking my progress along the way simple and enjoyable.
In just five months, I noticed a significant improvement in my ability to work with factories and customers. Vicki's course has given me the skills and knowledge to pursue my fashion business with renewed enthusiasm and confidence. I'm so grateful for her guidance and would highly recommend her course to anyone looking to build a successful fashion business!"
- Linda, founder of Chocolat Couture
WHAT’S INSIDE?
Watch this behind the scenes video to see exactly what you get when you join >>>
WHAT’S COVERED IN THE FASHION STARTUP ONLINE COURSE?
Click on a module to learn more about it.
If you’d like more details, you can email contact@thefashionbusinesscoach.com and ask me anything!
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The biggest mistake I see people making is they’re so rearing to get started that they skip the essential foundations. To ensure your brand success, you need to get really specific about who your brand is for and what you want to create; skipping this step is one of the biggest mistakes I see new brands make and I want you to avoid that.
Why you’ll love this:
✅ Avoid the number 1 mistake I see new fashion businesses make.
✅ Launch a brand that stands out from the competition.
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We don’t do cookie-cutter. Ever tried to fit a square peg in a round hole? Yeah, it doesn’t work… and that’s why I’m not going to force your business to fit into a model that doesn’t work for you. In this module, you’ll see what kinds of business models are available and how to customise one to suit your lifestyle and budget.
Why you’ll love this:
✅ Confidently decide on the best business model for your lifestyle and budget.
✅ Follow the customised plan for your profitable launch.
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For your brand to be successful, you need customers. And while you may think you need a million followers, this is just not true. In this module, you’ll learn to create a marketing strategy that allows you to be found online on a platform you love using and how to get press features for free.
Why you’ll love this:
✅ Convert followers to sales using my signature ACES strategy.
✅ Start to build an engaged audience who are (im-)patiently waiting for your launch.
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Zero design skills? No problem! This course is designed for people who are brand new to the industry. I’ll show you all the tricks that I’ve learned in my two-decade career, including how to design a collection that looks great, your customers love AND creates a profit.
Why you’ll love this:
✅ Avoid making non-profitable design decisions.
✅ Assemble a collection you and your customers will love.
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A fabric can make or break a product; the wrong fabric can turn a bestseller into a product no-one will buy. Learn what's important in a fabric, how to check for good quality and where to find suppliers.
Why you’ll love this:
✅ Learn how to choose the right fabric for your vision.
✅ Gain the confidence to filter and choose the best suppliers.
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Most first-timers have read horror stories about manufacturers and are worried about being taken advantage of or not being taken seriously. When in reality, there’s a simple process for approaching factories and getting your products produced.
Why you’ll love this:
✅ Assess different factories and create a vetting process to determine your best fit.
✅ Avoid the manufacturing nightmares and ghosting you’ve read about.
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Simplify the production process and manage the factory you’re working with to ensure they produce high-quality products. It’s up to you to keep ensuring the sampling process is accurate and the factory knows what to produce so your customers are excited. It's a common misconception that the factory is responsible for creating a quality product, when in reality it’s up to you to provide clear instructions for the factory to create.
Why you’ll love this:
✅ Create products that live up to your’s and your customer's standards.
✅ Navigate the fashion world as a boss with a simplified process for confidently controlling what is produced.
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By the time you reach this module, you’ll have validated your product and reduced the risk of creating a product that won’t sell. Develop a sales process that feels good and mitigates risk prior to production. Using my unique framework, you’ll learn how to sell the product before the bulk production phase. In this module, learn to manage stock so you can sell as many items at full price as possible.
Why you’ll love this:
✅ A key program differentiator: traditionally people manufacture then sell. In this course, you’ll sell in advance to fund production costs.
✅ Sell your product and make money!
ANNNND…You'll Also Get Powerful Downloads, Cheatsheets & Workbooks Including:
AI EBOOK + TUTORIAL
So you can get things done faster. A LOT faster.
CRITICAL PATH TEMPLATE
So you can confidently manage production + keep the factory on track
MARKETING WORKBOOK
So you never run out of content ideas and can avoid spending all day on social!
COSTINGS TEMPLATE
So you can calculate the cost of your designs + stay within budget.
FABRIC GUIDE
So you can confidently source fabrics and know what’ll suit your designs best.
website checklist
So you can create a website that doesn’t just look great - it’s primed to make sales too!
Plus LOADS more!
Hi, I’m Vicki 👋
I turned my tiny budget and little experience into a brand with customers worldwide that was featured in Vogue Diaries and stocked in boutiques on 4 continents.
I know the struggles of starting a fashion brand and how overwhelming it can feel… because I’ve been there too.
In 2010, I didn't have a clue! My own fashion brand started off a hot mess 😩
But, after a lot of trial and error, I figured it out:
↪️ I needed to create designs that not only looked good but were going to sell.
↪️ Niching down meant I became known for something and customers (and wholesale buyers), came flocking to me.
↪️ Being a designer meant also being a CEO and understanding numbers and profit margins.
↪️ Suppliers and factories also have a job to do. I couldn’t just approach them with ideas and waste their time, I needed to get specific.
↪️ I learnt how to get press features and build an engaged audience
Since 2016, I’ve been helping new fashion brands around the world with all this and more.
→ Members got results and successfully started and launched their own fashion brands, even if they were brand new to the industry.
Let's fulfil your dream of building a successful fashion brand together!
I’m not here to sell you a course and wish you luck.
I’m here to be a real support system - whether that’s helping you figure out your next step, troubleshoot something tricky, or just remind you you’re on the right track. I care about your success like it’s my own (when you win, I’m celebrating too 🎉).
Reviews
WITH THIS PROGRAM YOU'LL GET
✅ 8 actionable modules that take you from zero to launch
✅ 6 months of support from me in our Q+A platform - leave a question for me and I’ll get back to you within 3 business days.
✅ 6 Live small group coaching sessions (plus replays of all past sessions)
✅ Workbooks and cheat sheets to speed things up
✅ An action plan checklist after every module to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2026
✅ The confidence and training you need to make your brand successful.
JOIN THE WAITLIST AND BE THE FIRST TO KNOW WHEN ENROLMENT IS OPEN AGAIN!
What Makes The Fashion Startup ONLINE COURSE + Accelerator Different?
I’ve combined production and marketing so you have the entire picture in one high-touch group program.
✅ Proven + Experienced
The Fashion Startup Accelerator is the exact roadmap that has taken course members from idea to launch (even without previous experience).
I’m confident that if you put in the work and follow the steps you’ll be able to launch a successful fashion brand 💃
✅ Choose Your Own Adventure
Your fashion brand should be as unique as you and your ideas.
There are numerous paths to success and I’ll help you determine how to customise the process and create an individual plan that works around your lifestyle, time and budget.
✅ Easy To Follow Modules
Because the course is so comprehensive, there’s a lot of content. But, we don’t do confusing and overwhelmed here. You’ll see the course is broken into easily digestible core lessons to launch ASAP.
Then when you’re ready for more advanced training, you can head back to the course and watch the more advanced lessons.
✅ You Validate
Before you mass-produce anything, you’ll learn my signature process for pre-validating your ideas (you won’t find this in other programs).
Using this model, only pay for sample costs upfront. No more paying for a whole production run, and praying it sells.
Becoming a successful brand owner isn’t just a pipe dream when you’ve got the guidance and tools to bring your vision to life...
➡️ Create confidence to go all in
➡️ Follow my 3-step framework (Validate, Market, Produce) and enjoy waking up knowing exactly what steps to take and confident that your designs will sell (because they already have)
➡️ Build a customised process that doesn’t try and squeeze you into a one-size-fits-all approach
Roll out the red carpet because you’re about to be unstoppable
You're Not Just Investing in a Course, You’re Investing in Your Dream Future. HERE’S WHAT YOU GET:
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![AI-generated image of a fashion model wearing a high-neck, sequinned gold gown on the runway—showcasing elevated design aesthetics and aspirational fashion styling explored in the Fashion Startup Online Course.]()
✅ 8 actionable modules that take you from zero to launched
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![Vicki Wallis, creator of The Fashion Startup Online Course]()
✅ Support from me, your fashion industry expert with over 20 years experience.
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![AI-generated image of a fashion model walking the runway in a white and red embroidered coat with cut-out detailing—highlighting craftsmanship and bold fashion design, themes explored in the Fashion Startup Online Course.]()
✅ Workbooks and cheat sheets to support your learning
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![AI-generated image of a fashion designer sketching collection concepts in a studio surrounded by fabric, tools, and moodboards—illustrating the hands-on creative process taught in the Fashion Startup Online Course.]()
✅ Updated marketing lessons showing you exactly what's working in 2026
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![AI-generated image of a fashion model on the runway wearing an avant-garde black textured dress and dramatic headpiece]()
✅ The proven framework and training needed to make your brand successful.
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![AI-generated image of three women smiling and working together on a laptop at a sunny café—reflecting the supportive, community-driven learning environment of the Fashion Startup Online Course.]()
✅ Accountability support to keep you moving towards those ambitious (but oh-so-achievable) goals
All of this means you’ll be able to…
Design a profitable collection
Find a factory
Manage your production
Generate sales
…and build the fashion brand you’ve always wanted to create.
More Reviews
THE FASHION STARTUP ONLINE COURSE HELPED TO LAUNCH BRANDS LIKE;
FAQS
Here's answers to some of the most popular questions I get asked. If your question isn't answered here, you can email contact@thefashionbusinesscoach.com and ask me anything!
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For 6 months you'll be able to drop questions into our Q+A area anytime for me to answer and I'll get back to you within 3 business days. Plus, we have a live group call each month that you can join, or submit questions in advance for. The program is designed to be high-touch - I want to hear from you!
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There’s 2 payment options:
1: Payment plan. Pay in 6 instalments of £257 a month.2: Pay in Full: Make one payment of £1497.
You’ll get:
✅ 8 actionable modules that take you from zero to launch
✅ 6 months of support from me in our Q+A platform - leave a question for me and I’ll get back to you within 3 business days.
✅ 6 Live small group coaching sessions (plus replays of all past sessions)
✅ Workbooks and cheat sheets to speed things up
✅ An action plan checklist after every module to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2025
✅ The confidence and training you need to make your brand successful.
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Absolutely not! If you already have some experience that’s a bonus, but I’ve specifically designed the program so that you don’t have to have any existing industry knowledge. The videos explain step-by-step and the downloads will help you to understand the entire process.
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I understand this would be a really disappointing experience and I’m sorry this has happened to you. I’m totally confident in the strategies I provide that will take you from idea through to launch and making salesy. I’ve been running this course for over 6 years (with regular updates along the way!) and have lots of success stories, many of whom you can read about in the reviews on this page.
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When you've made payment, you'll be able to login direct on the confirmation page! I’ll email you as well so you have the link for future reference 😊
You'll receive all the videos at once, no drip fed content here, plus you get lifetime access to the course and any future updates.
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If you choose to pay in full (rather than pay monthly), you can pay in USD and also some other currencies. Just email me at contact@thefashionbusinesscoach.com to arrange that!
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All videos have the options to turn on auto generated captions and you can increase or decrease the speed of the video to suit your needs.
Additionally, most videos have presentations or click-by-click tutorials that you can follow.
I want to make the course as accessible as possible, so if there's something else that would be helpful for you, please feel free to get in touch and ask. -
Google is great. I honestly do not know what I would do without it, it's an incredible hub of knowledge and information. But that’s just it. Google will be able to give you a ton of information – even too much information – about running a fashion business. But Google cannot teach you; it cannot give you specific action steps and a proven formula for success.
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If you choose the payment plan option, your first payment will be due the day you sign up. From there, you will automatically be billed every month on the day that you enrolled for 5 additional months.
Please note, the additional payments are not optional and it's not possible to cancel.
You can also choose to pay in full if you prefer.
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Not at all! I’ve worked with brands in 5 different continents, so wherever you are - it doesn't matter! The steps for creating a successful fashion brand aren't reliant upon your location, so wherever you are in the world, there's a way to make your brand happen.
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Possibly. If you don’t have systems in place and are struggling to get results, you will still get a lot of valuable content from this course. If you're not sure if it's a good fit, you're welcome to email me at contact@thefashionbusinesscoach.com and we can talk about your situation.
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It’s true it can take time to make money, but let me ask you this. How long have you been dreaming of creating your own fashion brand? If you’re serious about getting into the industry then 6 months of working on your dream will fly by. Plus, as we'll be using my signature VSP method, you'll be selling in advance of production so you won't have to worry about paying for stock in advance.
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Nope. I’ve seen those too. This program has ALL THE INFO you need to have a successful and profitable launch. I’ve created payment plans so it’s accessible regardless of your budget. If anything, The Fashion Startup Online Course + Accelerator is more comprehensive, up-to-date, and easy to follow than the programs that sell for 3-5X the price.
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There are people in the course making everything from high-end couture to swimwear, childrenswear, activewear, sustainable fashion, casualwear and everything in between! If it’s apparel, the course will be suitable for you.
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You won't receive personal recommendations because the success of a supplier is usually down to how you manage them and the relationship you build. However, you will receive training to make informed decisions about how to find and choose one.
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You can find the full terms on the payment page before purchasing. This outlines things like; any content is for the purchaser only, the files or videos cannot be shared, copied or distributed in any way. Please note that by purchasing this course, you agree to the terms and conditions. Click here to view.
“Isn't it impossible to get your brand seen for free these days?”
I get asked this ALL.THE.TIME and the answer is no! Here's proof from my 2025 account stats, where I've increased my engagement by 29% and website traffic by 32% in 31 days, with ZERO AD SPEND 👇
How Long Have You Thought, "I Want to Start a Fashion Brand but I Don't Know Where to Start"?
I'm guessing because you're here, this has been on your mind for a while.
The problem with the internet is there can be a lot of conflicting and untrue information.
Plus, having to find and then piece together all the different strategies has likely left you more confused about how to proceed.
>>> l've got two decades of experience running fashion brands AND 9 years experience coaching others to successfully build and launch theirs.
Let's make your dream a reality 👇
If You’re Thinking “This Sounds Amazing but I’m Still Not 100% Sure” Keep Reading…
The way I see it, you’ve got two choices.
OPTION 1
Your first option is to do nothing and continue wondering what it would be like to run your own fashion brand.
OPTION 2
Your second option is to just give it a shot. If you’ve ever thought, “I want to start a fashion brand but I don’t know where to start.”...let’s make it happen!
I PICK OPTION 2, LET'S GO ⤵️
WITH THIS PROGRAM YOU'LL GET
✅ 8 actionable modules that take you from zero to launch
✅ 6 months of support from me in our Q+A platform - leave a question for me and I’ll get back to you within 3 business days.
✅ 6 Live small group coaching sessions (plus replays of all past sessions)
✅ Workbooks and cheat sheets to speed things up
✅ An action plan checklist after every module to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2026
✅ The confidence and training you need to make your brand successful.
JOIN THE WAITLIST TO BE THE FIRST TO KNOW WHEN THE COURSE IS OPEN FOR ENROLMENT AGAIN
Register to be updated on when the course is open for enrolment again. You'll also be added to the Designer Diaries, my free newsletter for fashion brand founders.
THE FASHION BUSINESS COACH HAS BEEN SEEN IN THE PRESS:
