THE DESIGNER DIARIES
The free weekly newsletter giving you an unfiltered peek behind the scenes of real fashion brands
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A weekly no-fluff email for fashion brand founders who thought they’d be designing dreamy collections and sipping matcha in the studio by now...
Instead, you’re probably:
⏳ Drowning in to-dos with no idea what to tackle first
💰 Guessing your way through pricing, profit margins, and what the heck to charge
💸 Frantically Googling "how to make sales"
🛑 Winging it with manufacturers and wondering if it’s just you
It’s not just you.
I was once there too – and for the last 9+ years, I’ve helped designers go from idea-to-profitable launch (and beyond).
The Designer Diaries are behind-the-scenes stories:
👀 From factory fails to sold-out launches – the kind of stuff you only hear if you’re in the room.
Let’s be honest...
You didn’t start your brand just to sell clothes.
You started it because you had a vision:
A style that didn’t exist yet – but should.
A story that deserved to be told.
A brand that has all the things you wish you found elsewhere.
And yet...here you are.
Googling “how do I get more sales?”
Procrastinating in Canva.
Trying to decode a factory quote that feels way higher than it should be.
That’s where Designer Diaries comes in.
Every Tuesday, you’ll join thousands of others in getting a dose of honest insights, strategy that actually works, and stories from someone who's been where you are – and launched a successful fashion brand.
👉 Sign up free and let’s make your fashion brand one that stands out – without burning you out.
GET the DESIGNER DIARIES FOR FREE:
Sign up to the mailing list to receive news, tips, and offers from The Fashion Business Coach. I won’t share, sell, or lease your details, and you can unsubscribe anytime!
Hi, I'm Vicki. Welcome! 👋
If you’re a fashion brand founder procrastinating over “what next?”, oh, I’ve been there!
When I was growing my own brand, I was juggling a million moving parts - marketing, sales, suppliers, product development - alllll while wondering if I was actually doing the right things to grow. Spoiler: I made a lot of mistakes so you don’t have to.
Despite starting with a tiny budget and zero connections, I built a global label with loyal customers across four continents (yes, four!), landed stockists, and even scored features in top media like Vogue Diaries.
➡️ Now? I’m handing you the map.
With over 20 years in the fashion industry - the first 12 of those working at some of the world’s biggest brands - I created The Fashion Business Coach in 2016 to help small fashion brands thrive, not just survive.
No fluff. No gatekeeping. Just business strategies that are working right now, industry know-how, and step-by-step support to help you grow your brand with confidence (and a lot less guesswork).
If you’ve launched but feel like you’re still piecing things together behind the scenes - I’ve got you! Let’s take your brand from "ignored" to "in demand."
