How to Scale Your Clothing Brand in 2023: Top Three Tips

New fashion entrepreneurs, here’s another one for you!

If you’ve already launched your business and you’re looking for a push, read on to find my top three tips to grow your fashion brand in 2023.  

Top 3 Strategies To Grow Your Fashion Brand

A large volume of the information you find out there will recommend textbook tips on how to grow your fashion brand. While this information may be helpful, it may not work for your specific needs.

That’s why I wrote this post. To give you practical fashion business advice, one fashion designer to another.

Here are a few proven ways you can grow your clothing brand in 2023:

1. Numbers are sexy!

Yes, you read that right; numbers & data. You must learn how to love them if you want to grow your fashion brand. I know it sounds dull and okay, maybe not so “fashionable”, but knowing and understanding your numbers will make a world of difference.

Here’s the good news, to get you motivated.

Almost all the data you need is readily available and free. You just need to dig a little, sift through and take the time to read and analyse. When you do, you’ll find that these numbers are very telling, and the stories they tell can make or break your business!

Here’s what your data will tell you:

●      Which products or styles are fast-moving and which ones are taking their time on your shelves

●      Which promotions gave your brand the most traction and which ones did not

●      If your email marketing messages are getting your customers to click on that buy button

●      The engagement rate of your social media community (aka, how much people care about what you’re doing!)

Sometimes, data will also explain something that you do not quite understand.

For instance, there might be a style that you absolutely love but is not selling. Or a marketing channel you're convinced is the right choice, but your customers are simply not engaging with you there.  

In a nutshell, understanding your numbers points you in the right direction. As an entrepreneur, that knowledge will help you make more intelligent choices regarding where to take your brand next - instead of simply "winging it " based on your gut feel.

Numbers not your thing? You’re not alone! This is something that I help clients with all the time! Click here to get in touch and find out how.

2. Do NOT neglect your website

Great product, check. Curated visual content, check. Engaging social media strategy, check. All good, but hey, don’t stop there.

Do not make the mistake of underestimating the power of your website. I see a lot of entrepreneurs who forget that the most important purpose of a website is to sell. With that in mind, the question is: how do you convert your website visitors to actual buyers?  

Here’s how:

●      Design your site for selling: Your products should be front and center, the photographs should be crisp and clear and all the information should be readily available.

Make it visually appealing. Use other colourways, a sizing chart, and maybe even recommended pairings. The key is to put yourself in a buyer’s shoes and think about the information they would want to see. 

●      Make the buyer’s experience easy and enjoyable: Make sure your call-to-action buttons are visible and functional.

Also, payment gateways should be simple, with no complicated forms to fill up. And be transparent about shipping costs. You know how frustrating it is when there are surprises or hidden costs right after you check out.

Remember that a beautiful website is nice, but a customer-friendly website will make the visitors click on buy.

3. Automate it

As a business owner, I know firsthand that managing time and juggling multiple tasks is an everyday thing. Automation helps streamline my schedule and organise tasks effectively. It gives me space to focus on the more strategic and critical responsibilities of a leader.

You can do it too. If it seems too complicated, take small steps until you build a whole automated system.

For example, instead of creating and posting social media content daily that takes up maybe an hour of your time, why not dedicate 2-3 hours a month to planning and developing your social feed for the next week?

Then take another 2-3 hours to create your email marketing messages too. After that, automate everything and move on to your next tasks. Maybe do a factory visit, meet a new supplier, or a potential collaborator.

Another thing that I appreciate the most about automation is it delivers my brand message on time when I schedule it to. That is critical for me or any global brand, for that matter.

With automation, you can work around the time differences and make your clients feel you are present and responsive, no matter where they are in the world. And that kind of message is always good for your brand, don't you agree?

Ready To Take Your Fashion Brand To the Next Level?

Everything you need to know is in your data. Therefore, tracking your performance should be top of the list if you want to grow your fashion brand.

That said, you’ll need to put extra effort into your product pages to make sure your customers have the best experience with your website. Automation will save you lots of time with repetitive tasks. 

Hopefully, these three tips help you take your clothing business into bigger markets.

Liked what you’ve read and want more? Let’s get together and talk about taking your business further, click here to get in touch and find out about how we can work together.