Fashion Startup Mistakes to Avoid Video

If you're brand new to the fashion business and you want to know how to start your clothing brand successfully, I have a ton of videos on how to launch here on the blog. Instead though today I wanted to share with you the biggest mistakes that I see new fashion brands make and what you can do instead.

Want to learn more about the manufacturing process? Find my free Masterclass here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

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Sustainable Fabrics; What's Available and How to Find Them?

You can find sustainable fabrics from a variety of different natural sources, even raw materials like orange peel, banana skins, milk waste and more. In this video, I share some options are available and where you can look for sustainable fabric suppliers.

Curious to know about the Fashion Startup Online Course that takes people from zero to launch? Find it here;

https://thefashionbusinesscoachlearn.com/fashionstartuponlinecourse

🎉 FREE Masterclass 🎉 How to Start A Sustainable Fashion Brand.

Register for free here; ➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Launch a Swimwear Brand Video

Do you want to start a swim line but you're not really sure where to start? I get questions from Clients all the time on where to start with launching a swimwear business! In this video I share with you 3 tips for launching your own successful swimwear brand.

Register for my free Masterclass, 'How to Start a Successful Swimwear Brand' here;

https://thefashionbusinesscoach.com/swimwear-masterclass-register

Keen to get some one-on-one help to understand how you can launch and scale your swimwear brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

PR Tips for Fashion Marketing; Live with Lauren

If you're a fashion brand wanting to grow with PR, this video is for you! This is a replay of an Instagram Live I had with Lauren from Put into Words. We covered media kits, influencers, PR tips and what to do when you’re featured, now what?

First! Make sure to follow @thefashionbusinesscoach for weekly content to help you launch and scale your brand and follow @put_into_words_ for all things PR.

Second, check out these resources to help promote your hard work even further:

👉Don’t know what to post or how to market your brand on social media? -https://thefashionbusinesscoach.com/the-fashion-sales-kit

👉Want to work with an influencer? Start here; https://thefashionbusinesscoach.com/blog/influencer

👉Want to explore PR Marketing for your brand? https://thefashionbusinesscoach.com/blog/prmarketing

👉Creating your own Media Kit? https://mailchi.mp/c6c632a3b5f3/grab-your-free-diy-media-kit-checklist

👉Grab your DIY PR starter kit here; https://put-into-words.com/downloads/diy-pr-starter-kit/

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

5 IG Reels Mistakes Fashion Brands Should Avoid

In this video I cover Instagram Reels marketing mistakes to avoid for your fashion brand. I made a video on Reels a few months back and it's been one of the most popular videos that I've made and one that's generated a lot of questions as well. This next video really is just to pick up on some of the mistakes that I've seen people making with their Reels and what you can do instead.

Here you'll find The Fashion Sales Kit, designed to help you create fashion marketing that coverts, in as little as 10mins per day;

https://thefashionbusinesscoachlearn.com/The-Fashion-Sales-Kit

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Price Your Clothing Designs

If you're making clothing designs you'll need to decide how much to sell them for. In this video I explain how - and very importantly, when - you need to price your fashion products.

Learn more about manufacturing fashion products and pricing them in my free Masterclass. Register below to watch;

https://thefashionbusinesscoach.com/freemasterclassinfo

Keen to get some one-on-one help to understand how you can launch your brand within budget and avoid wasting money? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Pinterest Marketing for Fashion Brands

If you want to use marketing to grow your fashion business, then you need to be considering Pinterest too. So many people don't give Pinterest a thought when it comes to promoting their clothing brand, but it's been my favourite way of promoting my fashion line since 2011.

In this video, I'll explain why Pinterest is my favourite platform for marketing fashion brands and why you should be using it....

Register for my free 'Pinterest Marketing for Fashion Brands' e-book here;

https://thefashionbusinesscoachlearn.com/freepinterestebook

Keen to get some one-on-one help to understand how you can grow your brand and make more sales and profits? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Manufacture a Small Fashion Run

If you want to start a fashion brand, chances are you want to make a small amount of products to begin with. But finding a factory who are willing to take on small orders can be tough. So what can you do instead? Find out in this video.....

Register for my free Masterclass, 'How to Get Your Fashion Ideas Produced, Without Wasting Your Time and Money' here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Keen to get even more support for your fashion business? Get in touch with me here;

https://thefashionbusinesscoach.com/contact

And finally, here's the video on working with suppliers, in case you missed it previously;

https://thefashionbusinesscoach.com/blog/factoryreply

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Make More Fashion Sales Online Video

Fashion brands come to me wanting to make more sales and usually the first think they'll ask me about is Instagram marketing. But there's so much more to marketing than social media.

In this video we look at important steps you need to take on your website. Without these key aspects of your website, it won't matter if you have 10million followers on Instagram, you'll still find it hard to make sales.

Watch the video to learn my tips for improving sales for your fashion brand....

Want to learn more about creating more sales with website optimisation? Join my free training series here;

https://thefashionbusinesscoach.com/websitetrainingseries

Keen to get some one-on-one help to understand how you can grow your brand and make more sales and profits? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Fashion Startup Challenges; The MOQ

People often ask me what the biggest challenge is when starting a new fashion brand. We'll cover the first one you'll face in this video, the first of the 'fashion startup challenges' series.

The first challenge relates to access - there's something important that holds a lot of small brands back from having access to the suppliers, fabrics and materials they want and we'll cover what that is in this video.

The details of my free 100 Must Know Fashion Business Terms Ebook can be found here;

https://thefashionbusinesscoach.com/freeglossary

Keen to get even more support for your fashion business? Get in touch with me here;

https://thefashionbusinesscoach.com/contact

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Growing a Fashion Brand During Covid-19

If you're a fashion brand, it's tough times right now trading during an uncertain global pandemic. Last year, I collaborated with The Fashion Network and created this video with tips for those who are finding the fashion industry tough at the moment.

In this video I share 5 tips for running a fashion brand during Covid-19, to help you move forward even during uncertain times.

If you want more tips to help you grow your fashion brand in 2021, make sure to check out this free video;

https://thefashionbusinesscoach.com/blog/scale2021

If you want to try email marketing to build more customer trust and make more sales, there's a free video on that too, here;

https://thefashionbusinesscoach.com/blog/emailmarketing

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How Much Does it Cost to Start a Fashion Line

Wondering how much it costs to start a fashion brand and how you can figure out how much you'll need? Watch the video to find out how I decide on an amount to spend, plus ideas for business models, no matter how big or small your budget →→→

Want to know more about how to launch a fashion brand quickly? Register free to get my ebook;

https://thefashionbusinesscoach.com/how-to-start-a-fashion-brand-from-scratch-claim-

Keen to get some one-on-one help to understand how you can launch your brand within budget and avoid wasting money? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Sustainable Fashion and Beauty Q+A

If you're interested in sustainable, cruelty free beauty and fashion this live replay is worth a listen as Jen and I discuss openly and honestly what's happening in the industry and how we can improve too.

In case you missed it, over on my Instagram channel (@thefashionbusinesscoach) I hosted an Instagram live with Jen from @consiousartists_ .

We covered so much great information for designers, makeup artists, and consumers who want to work together collaboratively to be more sustainable and ethical industry. If you want to book an ethical makeup artists for your brand, Platforms like Jen's website are a great tool to use! You can find her here; https://www.consciousartists.co.uk​

Interested in getting help making your own sustainable fashion range? Check out my free Masterclass; How to Start A Sustainable Fashion Brand.

Register for free here; ➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Why You Need a Tech Pack for Apparel Manufacture

If you want to manufacture your own fashion designs, then you're going to need a tech pack. This video explains what tech packs are and why they are so important for getting your clothing designs manufactured.

If you want to manufacture your own fashion designs, then you're going to need a tech pack. This video explains what tech packs are and why they are so important for getting your clothing designs manufactured. In this video, I explain what an apparel tech pack is and how you can use it to improve your products and manufacture process.

Interested in getting help to take your brand from idea to factory ready and having tech packs created for you?

Learn how I can help by getting in touch here;

https://thefashionbusinesscoach.com/working-with-me-tech-packs

Thanks for watching!

How to Get a Fashion Factory to Reply

If you're trying to find a factory to make your fashion designs but you're not hearing back - you're not alone! In this video I explain why apparel factories aren't replying to you and what you can do instead. At the end of the video, I'll explain the 3 simple things I do when emailing a new supplier and how you can do the same!

If you enjoyed this video, don’t forget to join the email list below to learn even more free and get notified of new content!

Wondering what a tech pack is and why it's so important for your fashion business and your production? https://thefashionbusinesscoach.com/blog/whatisatechpack

Interested in getting help to take your brand from idea to factory ready? Learn how I can help by getting in touch here; https://thefashionbusinesscoach.com/contact

Thanks for watching!

Influencer Marketing; What it's Like to Work with a Mega Influencer

Want to use influencer collaborations as marketing for your fashion brand but not sure how it works, or what you should consider? In this video I explain my experience of working with a mega influencer (with 4 million followers!) to build my audience.

This video explains how the collab came about and what you need to know when working on a project like this.

If you enjoyed this video, don’t forget to sign up to the email list below to get notified of each new video!

{Update} The Masterclass membership offer has now ended, however I’d love to help you further with your fashion brand! You can checkout my free video, How to Get Your Fashion Ideas Produced, Without Wasting Your Time and Money, here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Missed last weeks PR video and want to know how it helps me to get collaboration opportunities like this coming to me? Watch the free PR video here;

https://thefashionbusinesscoach.com/blog/prmarketing

Interested in learning more about working together and getting more visibility and sales for your fashion brand? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

PR Marketing for Fashion Brands

If you're wanting to grow your fashion brand and make more sales, PR marketing is definitely worth considering. Lots of fashion entrepreneurs ask me about social media marketing, especially Instagram, but PR can be just as successful in getting more visibility for your brand and increasing sales.

This video explains the types of PR you can do for your fashion brand and where to start with pitching to publications.

{Update} The Masterclass membership offer has now ended, however I’d love to help you further with your fashion brand! You can checkout my free video, How to Get Your Fashion Ideas Produced, Without Wasting Your Time and Money, here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Interested in learning more about working together and getting more visibility and sales for your fashion brand? Get in touch here;

Get in Touch Here

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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Email Marketing For Fashion Brands

Lots of fashion entrepreneurs know they should be using email marketing for their fashion brand, but many get stuck knowing what to write and end up not sending any emails at all 📧

If that's you, then this video was made for you! I'll share with you 3 essential emails your fashion brand needs to be sending, to help you increase sales.

Keen to learn more about email marketing for fashion? Learn about my email ebook here;

https://thefashionbusinesscoach.com/email-marketing-for-fashion-brands-ebook

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Grow Your Fashion Brand in 2021

New fashion entrepreneurs, here’s another one for you! If you’ve already launched your brand and you’re looking for a push, read on to find my top three tips for scaling your fashion business in 2021.  

Numbers are sexy!

Yes, you read that right. Numbers & data ~you have to learn how to love them if you want to be an informed entrepreneur. I know it sounds dull and okay, maybe not so “fashionable”. But knowing and understanding your numbers will make a world of difference. 

Here’s the good news, to get you motivated. Almost all the data you need is readily available and free. You just need to dig a little, sift through and take the time to read and analyse. When you do, you will find that these numbers are very telling ~ and the stories they tell can make or break your business! 

Data will tell you which products or styles are fast-moving and which ones are taking their time on your shelves. Data will also tell you which promotions gave your brand the most traction and which ones didn’t. Data will also show you if your email marketing messages are getting your customers to click on that subscribe/buy button. Data will tell you the engagement rate of your social media community. Sometimes, data will also explain something that you do not quite understand. For instance, there might be a style that you absolutely love but is not selling. Or a marketing channel that you're convinced is the right choice, but your customers are simply not engaging with you there.   

In a nutshell, data will tell you what is working and what is not, and that is critical for any business. Understanding your numbers points you in the right direction. As an entrepreneur, that knowledge will help you make more intelligent choices in terms of where to take your brand next - instead of simply "winging it " based on your gut feel.

Do NOT neglect your website

Great product, check. Curated visual content, check. Engaging social media strategy, check. All good, but hey, don’t stop there. Do not make the mistake of underestimating the power of your website. I see a lot of entrepreneurs who fail to remember that the most important purpose of a website is to sell. With that in mind, the question is: how to convert your website visitors to actual buyers?   

First, design your site for selling. Your products should be front and center, the photographs should be crisp and clear and all the information should be readily available. Other colorways, a sizing chart, maybe even recommended pairings? The key is to put yourself in a buyers’ shoes and think about the kind of information that you would want to see.  

Second, make the buyer’s experience as easy and enjoyable as possible. Make sure your call to action buttons are visible and functional. Payment gateways should be simple, with no complicated forms to fill up. And be transparent about shipping costs. You know how frustrating it is when there are surprises or hidden costs right after you check out. 

Remember that a beautiful website is nice, but a buyer-friendly website will make the visitors click on buy. 

Automate it

As a business owner, I know firsthand that managing time and juggling multiple tasks are an everyday thing. Automation helps in streamlining my schedule and organising my tasks effectively. Most importantly, it gives me space to focus on the more strategic and critical responsibilities of a leader. 

You can do it too. If it seems too complicated, take small steps until you build a whole automated system. For example, instead of creating and posting social media content daily that takes up maybe an hour of your time, why not dedicate 2-3 hours a month to planning and developing your social feed for the next week? Then take another 2-3 hours creating your email marketing messages too. After that, automate everything and move on to your next tasks ~ maybe do a factory visit, meet a new supplier, or a potential collaborator. 

Another thing that I appreciate the most with automation is it delivers my brand message on time, when I want it to (when I schedule it, to be specific). That is critical for me or any global brand, for that matter. With automation, you can work around the time differences and make your clients feel that you are present and responsive, no matter where they are in the world. And that kind of message is always good for your brand, don't you agree? 

Liked what you’ve read and want more? Let’s get together and talk about taking your business further, click here to get in touch and find out about how we can work together.

What's the Difference Between Sustainable and Ethical Fashion

What's the difference between sustainable and ethical fashion? Or are sustainability and ethical fashion the same thing? Learn what they are and what these terms mean in this video. Plus, if you want to start a sustainable fashion brand, my tip for including this in your business....

If you'd like to get help creating a sustainable fashion brand, I'd love to hear from you! Get in touch via the form below to learn how I can help;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.