The Fashion Marketing + Sales Roadmap
A custom plan for how to generate sales, and what to focus on next
If you’re doing a lot for your fashion brand but sales still feel inconsistent, slow, or just not where you hoped they’d be, this is for you.
You might be thinking about marketing, tweaking your website, planning content, or trying to decide what to prioritise next. Everything feels important, so you keep moving, but it’s hard to tell what’s actually helping.
You don’t have a motivation problem.
You’re not lazy.
You’re not behind.
It’s a focus problem.
The Fashion Marketing + Sales Roadmap helps you step back, look at the full picture, and put things back into the right sequence, so your efforts are focussed on what's supporting sales instead of scattering your energy.
Instead of constantly asking “Should I be doing this?”, you’ll know.
Fanciful Doll | Growth accelerator Client
“Having support during a difficult sales period, help with forward planning to take pressure off me, technical help like finding different aps to help achieve what we needed, handholding (!) with the live events as these were great and I wouldn't have forced myself to do them without you.
I think the value I got out of it was wonderful for the price. And I also liked the fact that you gave me lots to do (even if I didn't have time for it all), because I think it is better to give too many ideas than to give too few.”
Shop Fanciful Doll here: https://fancifuldoll.com
When everything feels important, nothing feels clear
I see this all the time with fashion founders.
You’re juggling design decisions, pricing, photoshoots, your website, content ideas, emails, launches, and about a hundred open tabs in your brain.
✅ You’re doing the work.
✅ You care.
✅ You’re trying.
But without a clear plan for how marketing and sales are meant to work together, progress can feel slower than it should.
You end the day tired, having done a lot…
But still unsure if you moved the needle.
This isn’t about pushing harder.
It’s about knowing what deserves your attention right now, and what can wait without everything falling apart.
This isn’t about doing more
The Fashion Marketing + Sales Roadmap isn’t about adding more to your to do list.
It’s about helping you understand:
What’s already supporting sales, so you can stop messing with the bits that are working
What’s quietly getting in the way, so you can fix the real blockers instead of guessing
What you can stop doing without losing momentum, so you can get your time back
What will genuinely move the needle, so you can create momentum without burning out
So instead of lying in bed thinking, “What should I try next?”, you can finally switch your brain off at night.
Because you’ll have a plan. And you’ll trust it.
Coeur et Maman | MARKETING AUDIT CLIENT
‘I just wanted to say thank you so much for the wonderful insights in the business audit report. I'm still going through them all and actioning them, but it has all galvanised activity and it feels like I have a clear path forward. I'll definitely reach out with more questions around some of the aspects, but for now I'm just focusing on the marketing and website.’
Shop Coeur et Maman here; https://www.coeuretmaman.com
What this roadmap gives you
Think of this like going from “I’m doing loads but nothing’s clicking” to “Ohhh. That’s what I need to do next.”
Because right now, the hardest part isn’t effort.
It’s deciding what deserves your effort.
This Roadmap gives you a clear plan for how to generate sales, without trying to do everything at once.
So instead of bouncing between:
🤔 Should I post more?
🤔 Do I need to redo my website?
🤔 Do I need ads?
🤔 Is it my messaging?
You’ll know what matters right now, what can wait, and what will actually move you towards sales.
What I’ll review as part of the Roadmap
Phase 1: Your website and customer journey
Your website is where someone goes from:
“Hm, this looks nice…”
to
“Yep. I want it.”
Or…..they click around for 12 seconds, get slightly confused, and disappear into the internet never to be seen again. 🙃
That doesn’t mean your products aren’t good.
It usually means the buying journey isn’t as clear or confident as it needs to be.
As part of this roadmap, I’ll personally review 70+ touchpoints across your website, looking at it through a sales, clarity, and decision making lens.
That includes things like:
✅ How clearly your product and brand value come across in the first few seconds
✅ Whether it’s obvious what to do next on every key page
✅ Where customers might hesitate, get distracted, or lose trust
✅ Whether the journey supports quick, confident buying decisions
✅ What’s currently making sales harder than it needs to be
You’ll receive:
➡️ A clear list of the most important improvements to prioritise first, so your website supports sales more effectively
➡️ A separate list of nice to have tweaks for later, so you can fully optimise and work on those lower priority tasks at your own pace.
Phase 2: Your marketing and sales activity
Next, I'll zoom out.
Because even with a great product and a fully optimised website, sales don’t just magically happen because you posted a reel and hoped for the best 😅
Marketing works when it’s connected.
When it has a clear purpose.
When it’s pulling people towards a decision, not just giving someone some escapism for a few seconds.
I’ll look at how people are currently finding your brand, what you’re doing to attract and convert them, and where your marketing might be leaking sales without you realising.
This helps identify:
✅ Where your effort isn’t translating into sales
✅ Where opportunities are being missed (or underused)
✅ What deserves more focus, and what you can pause without losing momentum
✅ The few key actions that will make the biggest difference next
The goal isn’t to do everything.
It’s to do the right things in the right order, so your marketing supports sales and feels simpler to manage.
REVIEW >>>
REVIEW >>>
"….I learned a completely different way of thinking about marketing. Instead of hard selling, Vicki teaches you how to share your progress and build trust with your audience over time. What I really appreciate is how practical and approachable her advice is. She shares lots of useful tips and free tools that make marketing feel much less overwhelming.
…Through this process, she reviews my work, gives thoughtful suggestions, and helps me refine my ideas. I’ve been learning how to create visual content using tools like Canva to support my blog posts and social media, which has made the whole marketing process feel much more manageable and even enjoyable.
…I’ve found it really interesting to shift my perspective and think more from a customer’s point of view, creating content that helps people understand the sustainability side of my brand while also sharing styling tips that flatter petite body shapes.
….The whole experience feels creative and enjoyable, and it’s reassuring to know that you don’t need to spend a lot of money on marketing. Vicki’s way of supporting her students and clients gives you the tools and mindset to explore, experiment, and grow at your own pace."
- Linda, founder of Chocolat Couture
What you’ll receive
1️⃣ A focused Roadmap
You’ll receive a clear, written roadmap that shows you:
What’s happening in your business right now
Where your biggest opportunity is for increasing sales
What’s getting in the way of sales
What to focus on next, and why
But more importantly…it gives you relief.
Because instead of trying to keep the whole business plan in your head, you’ll have something you can come back to again and again when you start spiralling into:
“Should I be doing more?”
“Should I be doing something different?”
“What should I do next?”
This is not a 100 page document you’ll never read.
You’re busy, and the goal here is momentum, not information overload.
It’s concise, practical, and built to be used.
The kind of plan that makes you think:
“Ohhh. Right. That’s the next step.”
2️⃣ 2 x 1 hour consulting sessions
You won’t be left alone with a roadmap and a “good luck!” message.
We’ll go through everything together, talk it through, and make sure it fits your brand, your goals, and your capacity.
This is where you get to ask the questions you’ve been stuck on so you can confidently move on to implementation.
You’ll leave knowing exactly what to do next, and why it matters.
3️⃣ 7 days of follow up support
Because the questions don’t always come to you during the call.
They pop up when you start implementing.
So after our sessions, you’ll have seven days to ask questions and sense check decisions as you start taking action.
This support is here so you don’t fall back into second guessing mode the moment you hit a fork in the road.
You’ll be able to move forward calmly, knowing you’re on the right track.
Investment and next steps
The investment for The Fashion Marketing + Sales Roadmap is £997.
If you’d prefer to pay in USD, it’s $1337, and there’s also the option to split the investment into two instalments if that feels more manageable.
If you’re ready to stop guessing, stop spinning your wheels, and finally get a plan that helps you move towards sales with confidence:
It’s a quick form with a few questions, just so I can understand where you’re at and make sure this is the right fit before we get started.
Have a question first?
You’re more than welcome to email me at contact@thefashionbusinesscoach.com and I’ll come back to you.
Lanakila Sports | Consulting Client
‘Had a telephone consultation with Vicki Wallis. She was so well prepared and this one hour was so well tailored to my needs and packed with extremely valuable advices. Would book a consultation with Vicki again anytime! Thanks again, Vicki!’
Shop Lanakila Sports here; https://lanakilasports.de
How it works
1️⃣ Apply now
Click here to apply now and answer a few quick questions.
This helps me understand where you’re at, what you’re working towards, and whether this Roadmap is the right fit for you right now.
2️⃣ I’ll invite you to chat (so you feel totally clear)
Once I’ve read your application, I’ll reach out and invite you to have a quick chat so you can ask any questions.
This can be by email or phone, whatever feels easiest.
If you decide to go ahead, I’ll send a contract and payment link.
3️⃣ You’ll complete a short onboarding questionnaire
Next, I’ll send you a simple onboarding questionnaire to gather the information I need to do the audit properly.
This gives me the context I need without you having to overexplain or dig through a million notes.
4️⃣ I complete the audit and create your Roadmap
Once I’ve got what I need, I’ll review your website and customer journey, zoom out to your wider marketing and sales activity, and pull it all together into your Fashion Marketing + Sales Roadmap.
This is where everything starts to click. You’ll be able to see what’s supporting sales, what’s getting in the way, and what to focus on next.
5️⃣ We go through the Roadmap together on two calls
You’ll get 2 x 1 hour consulting sessions where we go through your roadmap, talk decisions through, and make sure you feel confident about what comes next.
6️⃣ You take action with support
After the sessions, you’ll have 7 days of follow up support, so you can ask questions as you start implementing and keep your momentum going, without slipping back into second guessing mode.
Hi, I'm Vicki. Welcome! 👋
Launched your fashion brand and now thinking, “Wait…what next?” Oh, I’ve been there.
When I was growing my own brand, I was juggling a million moving parts - marketing, sales, suppliers, product development - alllll while wondering if I was actually doing the right things to grow. Spoiler: I made a lot of mistakes so you don’t have to.
Despite starting with a tiny budget and zero connections, I built a global label with loyal customers across four continents (yes, four!), landed stockists, and even scored features in top media like Vogue Diaries.
➡️ Now? I’m handing you the Roadmap.
With over 20 years in the fashion industry - the first 12 of those working at some of the world’s biggest brands - I created The Fashion Business Coach in 2016 to help small fashion brands thrive, not just survive.
No fluff. No gatekeeping. Just business strategies that are working right now, industry know-how, and step-by-step support to help you grow your brand with confidence (and a lot less guesswork).
If you’ve launched but feel like you’re still piecing things together behind the scenes - I’ve got you! Let’s take your brand from ignored to in demand.
