What We Can Learn From House Of Gucci; Interview with Sara Gay Forden

I interviewed House of Gucci author Sara Gay Forden about the book, luxury fashion and what designers can learn from Gucci.

Sara shared her insight on Gucci as a mega luxury brand, it’s history, and what we can learn from it as designers as we pursue our dreams of launching and scaling.

We covered a lot of GOLD in this, thank you Sara for being so generous with your knowledge!

👉 Sara’s Website for More Book Talks and Events:

https://www.saragayforden.com/calendar

👉 Get your copy of House of Gucci:

https://www.harpercollins.com/products/the-house-of-gucci-movie-tie-in-sara-gay-forden?variant=39632069558306

Implement what you have learned in this LIVE and check out The Fashion Marketing Course, which teaches social media strategy, getting featured in the press, tracking data to improve your brand growth and more;

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

5 Sustainable Fashion Swaps for Fashion Brands

Trying to make your fashion brand more sustainable? Great! In this video I'm sharing 5 tips for making your clothing business more sustainable and spoiler alert….none of the tips related to your product! Learn what they are in this video.

🎉 FREE Masterclass 🎉 How to Start A Sustainable Fashion Brand. Register for free here;

➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Start an Activewear Apparel Line

Activewear is one of my favourite products to design, and it's an area that has seen a massive growth in the past few years. In this video, I’m sharing tips for launching your own activewear brand.

You can register free for the ‘How to Get Your Fashion Ideas Produced’ Masterclass here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Best Feature to Use on IG Right Now

Instagram has ANOTHER new feature! Feels like they’re bringing out new ones on the daily now!

In this short excerpt from my live Q+A, I explain the feature that's working the best on Instagram right now in my opinion and why it works!

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Influencer Marketing and PR for Fashion Businesses

Want to get more exposure and visibility for your clothing business? Then PR and influencer marketing is a great option. Plus, it’s a lot easier than you think to get featured - for free!

In this behind the scenes excerpt from The Fashion Business Membership I share some tips for getting your brand featured.

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Branding and Marketing Tips for Fashion Entrepreneurs Live With Kezia

If you're a fashion brand wanting to level up your marketing, this live is for you! Kezia is a branding and marketing expert and shared her insight on what we can do as designers to have top notch branding and make sales!

Plus, we learnt about Clubhouse and why the platform is worth checking out!

Be sure to watch the replay and check out the resources linked below.

Huge thanks to Kezia for being so generous with her knowledge!

👉 Follow Kezia on IG for great tips and content @kizkopop_

And when you’ve got your branding on point with Kezia, check out The Fashion Marketing Course, which teaches social media strategy, getting featured in the press, tracking data to improve your brand growth and more;

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Stay tuned for our next Discover LIVE!

Each month I want to help you discover brands, products, experts, and content that helps YOU! Our goal is for you to DISCOVER practical tips, inspiration, and help you on your journey in the fashion business.

Got an idea for our next guest? Feel free to comment with your ideas!

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Source Fabrics for Your Fashion Brand

If you've got an idea for your fashion designs, next you're going to need the fabric to make them a reality!

In this video I'm going to share with you 3 tips for sourcing fabrics for your fashion designs.

✨ ✨ ✨ Learn more about fabrics and where to source them in The Fashion Startup Online Course; we have an entire module dedicated to this topic;

👉 https://thefashionbusinesscoachlearn.com/fashionstartuponlinecourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Fashion Manufacture; Hidden Costs

When you make your fashion products, there a lot of hidden costs that you need to be aware of. In this short excerpt from my pricing workshop, I explain some of the key hidden costs that manufacturers add into their quotes so that you can avoid them!

Want to access the full hour long workshop and my pricing template to help you get clear on the selling price of your fashion products?

{Update} Join The Fashion Startup Online Course to learn about pricing, finding manufacturers, having samples made, fabric sourcing and more;

https://thefashionbusinesscoachlearn.com/fashionstartuponlinecourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Grow a Fashion Brand in 2022

Have a fashion brand and want scale up in 2022? If yes, this video is for you! I share my best tips for growing your apparel brand online and scaling your clothing line up in 2022.

I'll cover tips to help you minimise the risk with your business growth and how you can find your next opportunity in the fashion industry.

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Launch a Fashion Brand in 2022

Wanting to launch a fashion business in 2022? If so, I'd love to show you my three top tips for starting a fashion brand successfully. Watch the video to see what they are!

✨ ✨ ✨ Register for my new for 2022 Masterclass 'How to Get Your Fashion Designs Produced Without Wasting Your Time and Money' here;✨ ✨ ✨

https://thefashionbusinesscoach.com/freemasterclassinfo

Thanks for watching!

Start Your Fashion Brand in 2022

So, you want to start a fashion brand in 2022? I don't blame you! It's such a fun industry to work in and starting your own clothing brand is such a rewarding career. 

If you’re thinking of starting your own fashion brand in 2022, I couldn’t be more excited than you are right now. You’re in the right place to learn how to be a fashion entrepreneur! Starting a brand isn’t without it’s challenges - especially if you’re going it alone, but it can be done, even without industry experience. When I started my first fashion business in 2010, man, I ran into some roadblocks! It took me a long time to get traction and see success and I learned the hard way how to nail it and get my business out there and stocked in shops around the world. It wasn’t easy getting my first international sales. Phew, it took me a long time, but don’t worry, you’re here to steal my strategies.

I learnt so much that I developed this strategy so that for my subsequent businesses and for people like yourself, who are brand new, can fast-track success and avoid a lot of the mistakes that I made the first time around.

So, in this post, I'm sharing my 5 top tips for launching a fashion brand for 2022. Are you ready?

1. Consider who you are designing a product for and be really specific here

Don't just say “I want to start a swim brand”. Fine, that can be a starting point but there are so many swimwear brands out there and you really need to figure out who specifically is going to buy your swimwear.

Is it swimwear for beach parties? Is it swimwear for performance swimmers? Is it swimwear to top up your tan in Ibiza? 

Who exactly is buying your swimwear and why? Really dive into this and focus on it because honestly, it's going to make the business so much easier.Your decision making becomes so much easier when you super specific about this, but most importantly it becomes so much easier to sell your product when you've got this nailed, so please don't skip this step! I know it's tempting.

It's not the most exciting thing to start off with but it's so valuable to the success of your business. When I made that mistake the first time around and then I fixed it and got specific, I was able to see how quickly my business turned around. I was struggling before when I was trying to sell to everyone. As soon as I got really specific, it was so easy then to sell because I became known for something.

Not only by customers but also boutiques and magazines who featured me. Spend some time on this and you’ll see how defining your niche is a really strong foundation for the rest of your business. Trust me when I say it's going to make your decision making so much easier!

2. Design your product and think about your pricing

Don't just rely on factory costs to dictate your pricing. You want to make sure that the price at the end is something your customers can afford.

So you need to ask yourself:  “am I budget, am I kind of middle-of-the-road, or am I a high-end designer?. Where do I want to fall within this whole pricing thing?”

Think about that and then find a supplier who aligns with that. You know, if you're selling a budget friendly product, you're going to have a factory who is known for speed and perhaps not so much high-quality.

If you go in at the luxury end, the high price point, you're going to need a factory who produces top quality work, who spends a lot of time on it, invests a lot of care, detail and attention into their products.

 So make sure that the factory is aligned with the final product and pricing that you're aiming for. You need to be certain that it’s all working together well. There's not a “one factory fits all” type solution.

I can't just recommend a factory to someone just knowing that they make swimwear. You’ve really got to go deep in what you want from a factory before you can start looking for a factory. 

3. In order to start your own fashion brand, you have to be actively managing the factory

When you’re starting your own clothing brand, you can’t magically expect your factory to make everything perfect. It’s your responsibility to actively manage your factory and that starts with communicating your products in detail.

And when I say detail I mean... detail, what is the fabric? It's going to be down to the percentages of the fibers and all those kinds of things. What stitch details are going to be used and how it's put together.

What's the construction?  What are the measurements? You need to be giving specific information to the factory. When you hear of these kinds of “horror stories” of manufacturing, most of the time it's because of a communication breakdown. For example, someone's just said to a factory: “make me a triangle bikini” and then the factory has done that and then you're like: “not that kind of triangle bikini!”.

There's so many triangle bikinis out there. What kind do you want? What colour should it be? All these different details matter and make a world of difference when working with your factory, so make sure you're being hyper specific.

4. Starting a clothing brand from scratch means also making sure that you stay on top of every detail

Ask how the production's going. Ask them when things are going to be delivered. Make sure you keep checking in. This shouldn't be something that you just kind of hand over and then you leave them to their own devices.

That's how things go badly wrong and I realised later than I should, that when I was producing products for my brand, the factories weren't always working with our best interest in mind.

There's only a handful of honest factories out there and if you're one of them reading this, I'm sorry, but it is the case that often the factory just wants to tick complete on their production flow.

They don't really care about the nitty-gritty.They don't care about your customers like you do. They just want to make sure that it's finished and they get paid.

They're not going to be worrying about every little detail, because they're also going to think, “oh, well, this person hasn't given me specific information, they're obviously not that bothered about it. So why should I bother?”

5. Starting a clothing brand from scratch means also making sure that you stay on top of every detail

I know thinking about all the work behind starting a fashion brand can sound a bit scary or out of your reach, but I promise it’s not. You just need to take things step by step. If you'd like to learn more regarding how to start a fashion brand in 2022, I'd love to invite you to join me in my new free masterclass.

If you've been following me for a while, you'll know that I've had similar masterclasses in the past.This one's totally revamped for 2022, so that we can make sure we're doing what's currently working in the industry, because as you may know, there was a global pandemic recently and things have changed a little!

It’s my mission to make your fashion journey easy, so I hope to see you launching a successful fashion brand next year! Hope to see you in the free class! Click here to register free.

Time Saving Hacks For Fashion Entrepreneurs

If you are a small or startup fashion brand and you're finding there’s not enough hours in the day to get everything done, this video is for you! I share with you my favourite time-saving tips so you can get hours back in your day.

Here you'll find The Fashion Sales Kit, designed to help you create fashion marketing that coverts, in as little as 10mins per day;

https://thefashionbusinesscoachlearn.com/The-Fashion-Sales-Kit

Want to have your say on the next video I make? Join the free Facebook Group here for more fashion industry tips;

https://www.facebook.com/groups/startafashionbrand

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Fashion Business Membership

Wanting to grow and scale your fashion brand? If so, The Fashion Business Membership combines training, expert insight, live Q+A sessions and community to help you do just that.

In this video I explain what's in the membership and how it can help you to achieve your fashion goals - no matter what stage you're at now.

✨ ✨ ✨ Get all the details and sign up here; ✨ ✨ ✨

https://thefashionbusinesscoachlearn.com/membership

Got questions on the membership? Email contact@thefashionbusinesscoach.com or use this contact form; https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Launch Your Clothing Brand Fast

Wanting to start a fashion business quickly? With traditional manufacturing methods, designing your own product takes months. In this video that I want to share with you a different method - what I call the Quick Launch Method' - that allows you to get products for sale within a just a couple weeks.

Learn more about it in this video.....

✨ ✨ ✨ Want to learn exactly how this method works? Check out my free ebook here; ✨ ✨ ✨

https://thefashionbusinesscoach.com/how-to-start-a-fashion-brand-from-scratch-claim-

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Influencer Partners For Fashion Brands

Influencer marketing can be really impactful for your clothing brand, but how do you choose collaboration or influencer partners to help you grow your clothing brand past your current audience and network? Let's find out in this video......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

And you can find the previous video on collaborations here;

https://www.instagram.com/thefashionbusinesscoach/channel/

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Why Collaboration is Important for a Successful Fashion Brands

Want to create a successful fashion brand? Then you'll need to collaborate and work with others. You might be surprised to hear this given, how many people are so secretive about the fashion industry. But the truth is, if you move past that you can do really great things with your business. I want to show you how in this video.......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Marketing Ideas for Fashion Brands

There’s so many free ways that you can promote your fashion brand and in this video I want to share with you some of my favourite fashion marketing tips that you can use for your clothing brand. I also want to show you why it's important to have a variety of different methods that you're using......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Debunking Sustainable Fashion Myths

If you want to start an eco-friendly sustainable clothing line, or if you are a sustainable fashion brand you might be confused about a lot of the conflicting information out there online. There's a lot of myths out there that can make it really confusing as to what materials or what methods are sustainable versus what are just a marketing tactic.

In this video, I bust 3 sustainable fashion myths to help you understand what’s really happening in the industry.

🎉 FREE Masterclass 🎉 How to Start A Sustainable Fashion Brand.

Register for free here; ➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

If you like this video I have more {free} resources that you might like here; 100 Must Know Fashion Industry Terms Ebook;

https://thefashionbusinesscoach.com/freeglossary

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Marketing Strategy Your Fashion Brand Needs

In this video I share the most effective marketing strategy that’s been working for my fashion brand Clients; content marketing. In the video, I’ll explain what it is and how you can use it. Watch the video to learn more >>>>

If you're curious to learn more about the Fashion Sales Kit and how it can help you to market your fashion brand without spending the entire day on social media, you can see the details here;

https://thefashionbusinesscoach.com/the-fashion-sales-kit

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Video Content for Fashion Brands

Video content is getting increasingly important for marketing, especially for clothing brands. Video can help you to get more customers, reduce returns and even save you money. Find out how in this video.

If you're curious to learn more about the Fashion Sales Kit and how it can help you to market your fashion brand without spending the entire day on social media, you can see the details here;

https://thefashionbusinesscoach.com/the-fashion-sales-kit

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.