New Instagram Reels Feature + How to Use Reels for Fashion Brands

New Instagram Reels feature alert! It’s such a huge time saver, so I’m really excited to share it with you! In this video I’m explaining what it is and how you can use it to make super fast Reels on Instagram, for your fashion brand.

Plus, to help you make Reels that have an impact for your fashion brand, I also have a new free download with 5 Easy Reels Ideas, plus tips for Reels success.

Register free to download it, here;

👉 https://thefashionbusinesscoachlearn.com/easy-reels-ideas

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Website Legal Considerations for Fashion Brands

If you’ve got a webpage for your fashion line - even if you’re not selling products yet - you need to have legal pages published.

In this excerpt from my live with US Attorney Natalie Puglisi, we talk about why legal considerations are important from day 1 and we discuss some of the laws you need to be aware of.

I love Natalie’s clear approach to law for small business owners (don’t you hate it when people use jargon that goes right over your head?! Natalie is not that person!), so I’ve become an affiliate for her legal templates, which includes the privacy policy that we were talking about today.

👉 Click here for Natalie’s template shop. Aff*

Plus here are a couple of her free resources;

👉 Free legal Masterclass;

https://www.nataliepuglisi.com/free-masterclass-sign-up

👉 The Legal Babe Podcast

https://podcasts.apple.com/us/podcast/the-legal-babe-podcast/id1530419585

Thanks for watching!

* If you make a purchase through this link, I may get a commission which helps me to keep providing free content. Rest assured that I only share products that I truly believe in and would use myself.

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

What We Can Learn From House Of Gucci; Interview with Sara Gay Forden

I interviewed House of Gucci author Sara Gay Forden about the book, luxury fashion and what designers can learn from Gucci.

Sara shared her insight on Gucci as a mega luxury brand, it’s history, and what we can learn from it as designers as we pursue our dreams of launching and scaling.

We covered a lot of GOLD in this, thank you Sara for being so generous with your knowledge!

👉 Sara’s Website for More Book Talks and Events:

https://www.saragayforden.com/calendar

👉 Get your copy of House of Gucci:

https://www.harpercollins.com/products/the-house-of-gucci-movie-tie-in-sara-gay-forden?variant=39632069558306

Implement what you have learned in this LIVE and check out The Fashion Marketing Course, which teaches social media strategy, getting featured in the press, tracking data to improve your brand growth and more;

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

5 Sustainable Fashion Swaps for Fashion Brands

Trying to make your fashion brand more sustainable? Great! In this video I'm sharing 5 tips for making your clothing business more sustainable and spoiler alert….none of the tips related to your product! Learn what they are in this video.

🎉 FREE Masterclass 🎉 How to Start A Sustainable Fashion Brand. Register for free here;

➡️➡️➡️ https://thefashionbusinesscoachlearn.com/sustainable-masterclass-register

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Start an Activewear Apparel Line

Activewear is one of my favourite products to design, and it's an area that has seen a massive growth in the past few years. In this video, I’m sharing tips for launching your own activewear brand.

You can register free for the ‘How to Get Your Fashion Ideas Produced’ Masterclass here;

https://thefashionbusinesscoach.com/freemasterclassinfo

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Best Feature to Use on IG Right Now

Instagram has ANOTHER new feature! Feels like they’re bringing out new ones on the daily now!

In this short excerpt from my live Q+A, I explain the feature that's working the best on Instagram right now in my opinion and why it works!

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Influencer Marketing and PR for Fashion Businesses

Want to get more exposure and visibility for your clothing business? Then PR and influencer marketing is a great option. Plus, it’s a lot easier than you think to get featured - for free!

In this behind the scenes excerpt from The Fashion Business Membership I share some tips for getting your brand featured.

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Branding and Marketing Tips for Fashion Entrepreneurs Live With Kezia

If you're a fashion brand wanting to level up your marketing, this live is for you! Kezia is a branding and marketing expert and shared her insight on what we can do as designers to have top notch branding and make sales!

Plus, we learnt about Clubhouse and why the platform is worth checking out!

Be sure to watch the replay and check out the resources linked below.

Huge thanks to Kezia for being so generous with her knowledge!

👉 Follow Kezia on IG for great tips and content @kizkopop_

And when you’ve got your branding on point with Kezia, check out The Fashion Marketing Course, which teaches social media strategy, getting featured in the press, tracking data to improve your brand growth and more;

https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Stay tuned for our next Discover LIVE!

Each month I want to help you discover brands, products, experts, and content that helps YOU! Our goal is for you to DISCOVER practical tips, inspiration, and help you on your journey in the fashion business.

Got an idea for our next guest? Feel free to comment with your ideas!

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Source Fabrics for Your Fashion Brand

If you've got an idea for your fashion designs, next you're going to need the fabric to make them a reality!

In this video I'm going to share with you 3 tips for sourcing fabrics for your fashion designs.

✨ ✨ ✨ Learn more about fabrics and where to source them in The Fashion Startup Online Course; we have an entire module dedicated to this topic;

👉 https://thefashionbusinesscoachlearn.com/fashionstartuponlinecourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Fashion Manufacture; Hidden Costs

When you make your fashion products, there a lot of hidden costs that you need to be aware of. In this short excerpt from my pricing workshop, I explain some of the key hidden costs that manufacturers add into their quotes so that you can avoid them!

Want to access the full hour long workshop and my pricing template to help you get clear on the selling price of your fashion products?

{Update} Join The Fashion Startup Online Course to learn about pricing, finding manufacturers, having samples made, fabric sourcing and more;

https://thefashionbusinesscoachlearn.com/fashionstartuponlinecourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

How to Grow a Fashion Brand in 2022

Have a fashion brand and want scale up in 2022? If yes, this video is for you! I share my best tips for growing your apparel brand online and scaling your clothing line up in 2022.

I'll cover tips to help you minimise the risk with your business growth and how you can find your next opportunity in the fashion industry.

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Time Saving Hacks For Fashion Entrepreneurs

If you are a small or startup fashion brand and you're finding there’s not enough hours in the day to get everything done, this video is for you! I share with you my favourite time-saving tips so you can get hours back in your day.

Here you'll find The Fashion Sales Kit, designed to help you create fashion marketing that coverts, in as little as 10mins per day;

https://thefashionbusinesscoachlearn.com/The-Fashion-Sales-Kit

Want to have your say on the next video I make? Join the free Facebook Group here for more fashion industry tips;

https://www.facebook.com/groups/startafashionbrand

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Fashion Business Membership

Wanting to grow and scale your fashion brand? If so, The Fashion Business Membership combines training, expert insight, live Q+A sessions and community to help you do just that.

In this video I explain what's in the membership and how it can help you to achieve your fashion goals - no matter what stage you're at now.

✨ ✨ ✨ Get all the details and sign up here; ✨ ✨ ✨

https://thefashionbusinesscoachlearn.com/membership

Got questions on the membership? Email contact@thefashionbusinesscoach.com or use this contact form; https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Influencer Partners For Fashion Brands

Influencer marketing can be really impactful for your clothing brand, but how do you choose collaboration or influencer partners to help you grow your clothing brand past your current audience and network? Let's find out in this video......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

And you can find the previous video on collaborations here;

https://www.instagram.com/thefashionbusinesscoach/channel/

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Why Collaboration is Important for a Successful Fashion Brands

Want to create a successful fashion brand? Then you'll need to collaborate and work with others. You might be surprised to hear this given, how many people are so secretive about the fashion industry. But the truth is, if you move past that you can do really great things with your business. I want to show you how in this video.......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Marketing Ideas for Fashion Brands

There’s so many free ways that you can promote your fashion brand and in this video I want to share with you some of my favourite fashion marketing tips that you can use for your clothing brand. I also want to show you why it's important to have a variety of different methods that you're using......

✨ ✨ ✨ Want to learn more about promoting your fashion brand? Join The Fashion Marketing Course to learn my proven marketing framework to help you make more sales online;

👉 https://thefashionbusinesscoachlearn.com/fashionmarketingcourse

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

The Marketing Strategy Your Fashion Brand Needs

In this video I share the most effective marketing strategy that’s been working for my fashion brand Clients; content marketing. In the video, I’ll explain what it is and how you can use it. Watch the video to learn more >>>>

If you're curious to learn more about the Fashion Sales Kit and how it can help you to market your fashion brand without spending the entire day on social media, you can see the details here;

https://thefashionbusinesscoach.com/the-fashion-sales-kit

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Video Content for Fashion Brands

Video content is getting increasingly important for marketing, especially for clothing brands. Video can help you to get more customers, reduce returns and even save you money. Find out how in this video.

If you're curious to learn more about the Fashion Sales Kit and how it can help you to market your fashion brand without spending the entire day on social media, you can see the details here;

https://thefashionbusinesscoach.com/the-fashion-sales-kit

Keen to get some one-on-one help to understand how you can launch and scale your fashion brand successfully? Get in touch here;

https://thefashionbusinesscoach.com/contact

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. 

Influencer Marketing For Fashion Brands

A few weeks ago, I announced my collaboration with mega-influencer The Female Hustlers. In case you're not familiar with them, The Female Hustlers is an online support community focusing on women empowerment. They call themselves "a new breed of disruptors", and quite rightly so if you ask me. This community of dreamers, makers, and action takers has now grown to 3.9 million on Instagram. And clearly, they're showing no signs of slowing down with the release of their flagship product The Masterclass Membership. It's a one-of-a-kind online course that's jam-packed with lessons and tips from industry experts and thought-leaders.  Needless to say, I was so thrilled to be part of the project where I got to talk about my favorite subject, of course, sustainable fashion businesses.

Since my announcement, I've been getting a lot of questions about Influencer Marketing. In this post, I want to share with you my experience working with The Female Hustlers and some of the lessons I learned along the way.  

How we got together

They called me.  Yes, that sounds convenient, right? Well, I want to start by setting the record straight: it's not about luck. I did a lot of PR work on my brand at the beginning of my career. I put in the effort to try to get my name out there, starting with local publications. I networked with the local press until I got one short article here, a mention there. I continued slowly but consistently until the national publications took notice. After some time, even the global publications started contacting me. It was a long process. It didn't happen overnight and it took a lot of patience.  But I knew all that work was an investment. And it's certainly starting to pay off because that's how The Female Hustlers heard about me and my brand.  

If you too are in the process of building your image, remember that if you do the work, it will be worth it. Inevitably, other brands and influencers will hear about your name too. 

Before anything else, put it on paper

Collaboration is kind of like starting a relationship, a long one at that, hopefully. And just like any other relationship, you want to define your terms and expectations clearly and honestly. If you're working with a mega-influencer like The Female Hustlers, chances are they already have standard contracts in place. I was so happy that they did because it gave me more time to focus on putting together the fashion business course that I contributed to their Masterclass.  

Now, contracts may seem a bit cumbersome but it is necessary for any collaboration.  It protects both parties by stating exactly the work that you need to deliver (and when) and prevents misunderstandings or conflicts in the future. Fortunately for me, the contract process with The Female Hustlers was a breeze.  

Now, if you don't have the legal expertise to understand these documents, I would advise getting professional legal counsel. The last thing you want to happen with your first big collaboration is to get stuck with a signed contract that you don't really like because you failed to understand the terms. 

Seeing different perspectives

As I said, I was thrilled to bits that I was asked to be part of this Masterclass. But I must admit, I felt quite intimidated, at first. I mean, they're The Female Hustlers! This group of extraordinary women seems to know exactly where their brand stands.  Their identity is so distinct and very well put together and they already have a huge following online. I was a little worried. I thought, if anybody was going to "give in", it would have to be me. How much of my brand standards will I have to sacrifice? 

What I learned from working with them is that collaboration is about compromise, and that compromise is a good thing.  Sometimes people have this misconception that compromise is restricting.  On the contrary, I found it quite liberating. Working with The Female Hustlers was so fluid and eye-opening, it became a true learning experience for me.  I learned a lot from seeing our two, different points of view coming together to achieve one objective. I learned that my way isn't the only way, that there can be other routes to get to the same destination.  More importantly, I have come to understand that synchronising two different brands with different core values is not an impossible feat. You just need to open to different perspectives and see it from a growth mindset.  You'd be surprised, you might discover something truly amazing.  

Speaking of surprises, have you heard about The Fashion Sales Kit offer that’s on at the moment?  If you want to learn a tried and tested formula for developing social media marketing that actually delivers, then the Fashion Sales Kit was designed just for you. Click here to learn more about how it can transition more browsers into buyers and in just 10mins a day. 

Pinterest Idea Pins for Fashion Brands

Pinterest idea pins are a brand new feature that has so much potential for marketing your fashion brand. In this video, I want to show you what idea pins are and how you can use them for your fashion marketing.

If you're curious to learn more about the Fashion Sales Kit and how it can help you to market your fashion brand without spending the entire day on social media, you can see the details here;

https://thefashionbusinesscoach.com/the-fashion-sales-kit

Want to see my earlier video on Pinterest marketing? Find it here;

https://thefashionbusinesscoach.com/blog/pinterest

Thanks for watching!

I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.