Trend information doesn't come cheap (and I mean seriously expensive, a WGSN membership is £10000 per YEAR!) and you may have noticed that there's very little free information available. Being trend aware can be really important for a fashion brand, as it helps you to keep you trend conscious customers happy and be relevant to the press. But, most of us can't afford £10,000 a year - I get it, so I thought I’d share some mood boards on the blog.
A while ago I posted some activewear designs and have been overwhelmed by the response (thanks, everyone!). It's clear that a lot of you are wanting to start an activewear label, which is great. It's a really exciting area to work in and if you love print, it's especially good as I find that you can be much more adventurous than you can with everyday wear. There's a number of activewear trends showing for SS18 and a personal favourite is the use of textures to create an abstract style. It's a little bit different from what we've seen in other seasons, as there's now an addition of watercolour style influences, which is a nice touch and gives a softer look than the fully digital styling.
I'm a huge fan of coral so I was excited to see this trending, along with the fresh green colour which I think compliments it well. Personally, I really like these colours on there own, but it is always good to include some of your bestselling colours in the range too, more often than not, black, grey and white. Of course, you could introduce one or two of these prints/colours into a monochrome range; this could be a way of being trend relevant, but still commercial.
As well as the activewear market, I also think this print could work really well for the swim market, I can picture this print design on a sporty, high neck bikini set.
If you're interested in having a print designed for your range you can get in touch here for more info about working together.
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I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time.
This Womenswear trend is inspired by the Wild West, but levelled up to a high end finish….