By popular demand, this month I'm covering another SS18 activewear trend. Activewear is a huge area of growth and often a lot more fun to work with as you can experiment with bold and busy patterns, so it's no wonder so many of the startups I work with choose activewear! This trend creates an optical illusion from geometric inspiration. The geometry aspect comes from many sources, from modern glass buildings to insect wings, if it has interesting geometric shapes, it's in!
I've got to admit, I'm loving the colour scheme for this trend! Black, white and grey are typically bestsellers and I love the use of green in activewear, do you?
So far, I've made a start on one print. Stripes are always popular but I wanted to create something a bit out of the ordinary. I looked to geometric shapes in architecture to get the inspiration for the stripe layout. Then I looked to the softer references on the moodboard to colour the stripes in an unusual, abstract way.
There are a number of trends showing for activewear this summer and out of all of them I feel this one is most commercial, partly because of the colour palette but also because it's a familiar trend that people feel comfortable with. It's not cutting edge or completely new, more of a new interpretation on something that customers already know and love.
As a designer, it's exciting because there are so many different ways that you can take the design ideas - from busy overlapping shapes to simple stripe ideas, the options are huge!
I hope this post has given your some inspiration for your next range. This is the last trend for S/S18, next time on the blog, we're moving on to A/W 18/19 - how time flies! If you're still working on S/S18, (it's best to move fast as production will need to be happening very soon).
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This Womenswear trend is inspired by the Wild West, but levelled up to a high end finish….