I was so happy to be able to contribute 2 articles to this year’s Underlines Swimwear Yearbook (2020). If you’re not familiar with the magazine, this is an annual edition which focusses on the swim and beachwear industry and gives great insight into trends, new developments plus interviews with important brands and people in the industry. Compared to most trend and industry publications, the price point is very low, so it’s a great way to get industry insight at a low cost. You can read more about the magazine and order a copy by clicking here.
Following on from the article I wrote for the publication last year, I explained how sustainability has moved forward and what brands need to do in order to be as environmentally friendly as possible - something that’s not without it’s challenges in the swimwear market that’s heavily reliant upon fabrics derived from plastics.
I also contributed a piece on business strategy for swim and beachwear brands. There’s so much competition in the swimwear market that it’s important to have a solid strategy in place for success. I talked about ways to increase your sales, how get customers coming to you throughout the year and how to avoid the extreme highs and lows that a lot of swimwear brands face. If you want to learn more about this and how it affects your business, I have a small number of consulting spots open at the moment. You can email contact@thefashionbusinesscoach.com for more info, or click here to contact me. If you’re a new brand, you can learn about my popular Startup Strategy Sessions by clicking here.
A huge thank you to the Underlines team for having me and to Bok Goodall for the lovely illustrations!
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Pickleball outfit inspiration……